Pacsun partners with LAFC for 2023 season
Pacsun announced on Tuesday an official partnership with Los Angeles Football Club (LAFC) as a Community Outreach Associate Partner for its 2023 regular season.
As part of the partnership, Pacsun will be an official associate sponsor for the LAFC Youth Leadership Program, where it will participate in several events and programming throughout the year. Likewise, Pacsun will be recognized as an Official Marketing Partner of LAFC, donating denim, clothing and additional apparel during activations all season long.
Pacsun will also have a presence at several LAFC Fan Fests, that start four hours prior to kick-off, giving fans the opportunity to win game tickets, access to Pacsun events, co-branded swag, other big ticket items and more.
"We are honored to collaborate with the Los Angeles Football Club, the LAFC Youth Leadership Program, and the Breese Youth Center as their only LA-based style partner. Pacsun and LAFC share the mission to elevate and empower youth and promote positive social, psychological, and academic outcomes for young people," said Brie Olson, co-CEO at Pacsun.
"Pacsun actively commits to participate in the causes focused on issues affecting today's youth, including mental health, social and racial injustices, and youth development, especially those causes with close ties to Pacsun's roots in Southern California.”
Pacsun’s fashion and philanthropic efforts have also recently spanned partnerships with The Rams and Formula 1.
"We are thrilled to welcome Pacsun to the Black & Gold Family," said Alex Truitt, VP of partnership marketing at LAFC. "Pacsun is a true community partner and we look forward to working together on the LAFC Youth Leadership Program and other events to continue to make a positive impact in Los Angeles."
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