Pacsun reshuffles leadership, names new co-CEOs

By

Jennifer Braun

Published
Jan 27, 2023

Pacsun announced on Thursday a leadership transition that will see co-chief executive officer Alfred Chang step down after 17 years with the company to join Fear of God, a key Pacsun brand partner, as its chief executive officer. 

As part of the transition, effective March 9, 2023, Brie Olson, Pacsun president and board member, will be appointed co-chief executive officer alongside co-CEO Mike Relich. 

Olson brings over two decades of experience in the retail industry to the role, including 17 years at Pacsun, which she joined in 2006 as senior design director, women’s. Prior to being named president in 2021, she held the titles of chief brand officer, chief merchandising officer and senior vice president of merchandising and design. 

At Pacsun, she is credited for overseeing the design and execution of multiple successful partnerships, including with The Metropolitan Museum of Art, Formula 1, Emma Chamberlain and Storm Reid, among others. Olson has also lead the company's AI and metaverse initiatives, including activations on Roblox and the brand's partnership with the first known virtual influencer, Miquela. 

Chang will stay on as Pacsun's co-CEO until Brie takes over to facilitate the transition and will remain a member of the Pacsun board of directors after joining Fear of God.

"Pacsun aims to position our brand right alongside our customers – the cultural pioneers of the future. This means we live at the intersection of all things culture: art, fashion, music and sports. Culture is dynamic, and so Pacsun must be as well – and that is what I love most about being part of this organization,” said Olson. 

“Every day I get to work with the most talented team in the industry as we innovate, break barriers and grow. I am honored to take on this new role and excited to continue working with Mike and the rest of the fantastic Pacsun team as we make big, bold swings.”

Relich added, "Brie will be an outstanding partner and co-CEO as we embark on the next chapter at Pacsun. I also want to thank Alfred for his partnership and look forward to working with him on the Board and as a partner at Fear of God.”

Pacsun currently operates more than 300 stores nationwide. Most recently, in 2022, it launched a resale program, in partnership with ThredUp's Resale-as-a-Service (RaaS) technology, as well as a Denim Recycling Program.