Pacsun to accept crypto currency through Bitpay

By

Jennifer Braun

Published
Oct 6, 2021

Pacsun is ready to accept bitcoin and other cryptocurrencies via a new partnership with blockchain payment provider, BitPay. 

The new partnership will make Pacsun one of the first major brands in the fashion and retail space to accept the new popular way for consumers to pay online. The move is in line with the retailer's strategy to cater to its core consumer of Gen Z. 

With cryptocurrency being one of the major trends currently among that audience, offering BitPay will provide Pacsun shoppers with another payment touchpoint in a form of currency that they are progressively using. 

Pacsun will support 11 cryptocurrencies under BitPay, including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Wrapped Bitcoin (WBTC), Dogecoin (DOGE), Litecoin (LTC), and 5 USD-pegged stablecoins (GUSD, USDC, USDP, DAI, and BUSD), along with other Crypto Wallets and Exchanges. 

"The Gen Z audience, our primary consumer, is very tech oriented, and we dedicate a lot of our efforts towards social media and ecommerce to align with their lifestyles and resonate with them on a more personal level," said Michael (Mike) Relich, co-CEO at Pacsun. 

"Seeing their increasing desire towards cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option, to further instill their confidence in us as one of their go-to retailers that truly listens.”

"We are very excited that Pacsun has decided to adopt BitPay and add cryptocurrency as a form of payment," added Stephen Pair, co-founder and CEO of BitPay.

"As one of the first major apparel retailers to accept cryptocurrency, and a leading digital Gen Z fashion brand, Pacsun shares our goal to let everyone live life on crypto making them a natural addition to our growing list of top brands adopting cryptocurrency.”

To amplify the newest payment feature, the companies will roll out special content across platforms, including Twitter, Facebook, Instagram and LinkedIn. 

Pacsun will also work with influencers to create TikTok and Instagram content around BitPay and Pacsun, as well as host a branded livestream event with a guest influencer and a Pacsun executive.