Pandora is official Coachella jeweler

By

Cassidy Mantor

Published
Mar 23, 2016

Baltimore based Pandora has announced it will be the official jewelry sponsor of Coachella 2016.

In a statement made by the brand, “[t]he Pandora Jewellery Festival Collection, inspired by Coachella, gives festival-goers a chance to take personal style to the max. The collection has been curated to help express whatever look you're going for and to add unexpected accents by stacking, knotting and twisting with Pandora Jewellery's unique and colorful leather bracelets.”

Coachella has grown to be a major fashion event and lifestyle celebration, with the festival spanning two weekends in April.

As the official jewelry sponsor, Pandora will have various brand activations designed to engage consumers. For example, “festival goers are invited to escape the desert heat and enter the Pandora crystal mirage and wander through the unexpected. Recharge, take some selfies, and accessorize your festival style with one of Pandora's leather bracelets.”

The Pandora mirage will offer A/C, charging stations and Wi-Fi will also be available “for the ultimate reprieve.”

The Pandora Jewellery Festival Collection will be on display at the mirage, and select items will be available for sale at the Festival the weekends of April 15-17 and April 22-24. The collection is currently available online and at select retailers.