Pandora unveils first-ever art collaboration with Keith Haring
Pandora announced on Thursday a jewelry collection inspired by the late artist and activist Keith Haring, launching for a limited time only from September 29 to November 29, 2022.
Dubbed the 'Keith Haring x Pandora' collection, the 12-piece collection features colorful and symbolic works by the artist including the barking dog, angel baby and signature bold lines. The collection will launch with a marketing campaign, which nods to the 1980s downtown New York scene, which inspired Haring's signature pop art style.
"This is our first art collaboration and an ideal match for Pandora. Haring's ambition to make "art accessible for all" resonates strongly with Pandora's mission to give a voice to people's loves and make high-quality, hand-finished jewelry available to everyone,” said Stephen Fairchild, chief product officer at Pandora.
“There's an openness and approachability to Haring's philosophy, which speaks directly to what we stand for at Pandora. Our team has worked hard to translate Haring's beautiful work into a jewelry collection and we look forward to presenting it to our customers.”
As early as 1980, Haring began exhibiting in galleries and museums around the world, but continued to participate in public projects, including literacy campaigns and anti-Aids initiatives. Throughout his career, Haring produced murals, sculptures and paintings to benefit hospitals, underprivileged children's groups and various community health organizations.
Haring died in New York in February 1990 of Aids, at the age of 31. Before his death, he established a foundation in his name to maintain and enhance his legacy of giving to children's and Aids organizations. Today, his work is featured in major private and public collections.
The Keith Haring x Pandora collection will be available worldwide online and in Pandora stores.
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