×
51 770
Fashion Jobs
ADIDAS
Senior Manager Buying (Concept Stores)
Permanent · Portland
NEW BALANCE
Loss Prevention Officer (Day Shift)
Permanent · Skowhegan
L'OREAL GROUP
Mgr/sr Manager-Demand Planner
Permanent · Newport Beach
L'OREAL GROUP
Kiehl's Since 1851 - Director of Ecommerce
Permanent · New York
L'OREAL GROUP
Salon Business Partner (Saloncentric) - Troy, mi
Permanent · Troy
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator
Permanent · Concord
OLD NAVY
Asset Protection Lead - Outlts @ Little Rock
Permanent · Little Rock
OLD NAVY
Assistant General Manager, Merchandising - Northcross
Permanent · Huntersville
OLD NAVY
External Asset Protection Lead - Franklin Park
Permanent · Toledo
OLD NAVY
General Manager - Four Flaggs
Permanent · Niles
OLD NAVY
Assistant General Manager, Merchandising - Crossings of Decatur
Permanent · Decatur
OLD NAVY
Assistant General Manager - Festival Mkt@Dogwood
Permanent · Flowood
OLD NAVY
General Manager - Barrow Crossing
Permanent · Bethlehem
OLD NAVY
Asset Protection Service Representative -Sports Arena Plaza
Permanent · San Diego
OLD NAVY
Buyer, Girl's, Outlet
Permanent · San Francisco
OLD NAVY
Asset Protection Agent - Fulton Street
Permanent · New York
OLD NAVY
General Manager - Franklin Park
Permanent · Spokane
OLD NAVY
Assistant General Manager, Merchandising - Brickyard Square (New Store)
Permanent · Epping
OLD NAVY
Assistant General Manager - Eagan Promenade
Permanent · Eagan
OLD NAVY
General Manager - Conyers Crossroads
Permanent · Conyers
OLD NAVY
Asset Protection Manager - Utah
Permanent · Salt Lake City
OLD NAVY
Assistant General Manager, Merchandising - Bradford Plaza
Permanent · Stillwater
Published
Mar 30, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Panorama makes more space for green fashion and athleisure brands

Published
Mar 30, 2018

More denim, more ecology and more retail support: Under the slogan "Connecting Communities", Panorama Berlin is planning to offer up a serious forum for the fashion industry in the German capital from 3 to 5 July.

"Fashion business is and remains a people's business, and in addition to the early sightings of the coming trends,  industry exchange remains an indispensable USP of Panorama Berlin," said CEO Jörg Wichmann, who also has some structural innovations up his sleeve.


Denim brands are to get more space during the upcoming trade fair. - Panorama Berlin


Denim and casual concept "Nova Concept" in Hall 9 will be transformed into a whole court: in Hall 8, around 60 brands from the fields of athleisure and sports fashion will show their new spring / summer collections for 2019 in Hall 8.

Two seasonal themes (yoga and beachwear) should round off the area's offer, likely due to competition with the Premium Group, which has been inscribing athleisure themes across its the hall plans for several seasons.

With the "Retail Solutions" area, the creators of Panorama want to offer a new platform "for the whole world of possibilities to optimize stationary retailing".

From digital solutions and gastronomic franchise concepts to shopfitting and merchandising, the exhibition in Hall 6 will bring together service providers and tools that will turn trade in fashion into action. Short lectures and panels will provide further insights and ideas.

After the premiere in January, Wichmann and his team also want to expand the range of the eco-fashion format "Xoom" for sustainable fashion with a hall (7B) with a total of 3,600 square meters of exhibition space. "The great success of this area, which we are playing in partnership with Innatex, shows the steadily growing demand that rightly finds out about this important topic," commented the CEO.

The segmentation introduced last season will also remain for the upcoming edition: a left side for women's fashion ("Grace" in Hall 1 and "Style Hub" in Hall 3), and a right side focusing on men's fashion ("Gents" in Hall 2 and "Modernists" in Hall) 4).

Over 800 selected women's and men's collections, from contemporary to formal to casual & denim will be expanded with the spring / summer season 2019, through the integration of shoes and accessories as well as lifestyle items, presented in stylistically homogenous worlds.

"The positive feedback from exhibitors and visitors on the hall layout has confirmed our concept. The integration of shoes and accessories with the summer season 2019 underlines the respective themes and rounds them off well," explained Wichmann.

The Selvedge Run will remain an integral part of the Panorama Berlin during the upcoming summer edition.

Copyright © 2021 FashionNetwork.com All rights reserved.