×
32 362
Fashion Jobs
COTY
Equipment Maintenance sr. Manager
Permanent · Cockeysville
NORDSTROM INC
sr Manager, Technical Program Management
Permanent · Washington
NORDSTROM INC
Manager, Tech Program Mgmt - Supply Chain
Permanent · Washington
NORDSTROM
Loss Prevention Security Ambassador Esplanade Rack
Permanent · Oxnard
NORDSTROM INC
Product Manager 2 – Merchandising Data And Analytical Services & Npg Product Development
Permanent · Washington
NORDSTROM INC
sr Technical Program Manager - Data Analytical Services
Permanent · Washington
NORDSTROM
Loss Prevention Security Ambassador Alamo Quarry
Permanent · San Antonio
NORDSTROM INC
Manager Loss Prevention Southcenter
Permanent · Tukwila
NORDSTROM
Loss Prevention Agent Mall of America Nordstrom Rack
Permanent · Bloomington
NORDSTROM INC
Loss Prevention Security Ambassador Aventura
Permanent · Aventura
NORDSTROM
Loss Prevention Security Ambassador Green Hills
Permanent · Nashville
NORDSTROM INC
Product Manager 2 - Merchandising Price
Permanent · Washington
NORDSTROM INC
Finance Manager - Nmg
Permanent · Seattle
NORDSTROM INC
Loss Prevention Security Ambassador The Mall in Columbia
Permanent · Columbia
NORDSTROM INC
Merchandise Financial Planner (Multiple Openings)
Permanent · Seattle
NORDSTROM
Asset Prevention Security Ambassador Coddingtown Mall Rack
Permanent · Santa Rosa
NORDSTROM INC
Program Manager 2, Developer Tools & Security
Permanent · Washington
NORDSTROM INC
Security Ambassador 1-2
Permanent · New York
NORDSTROM INC
Loss Prevention Coordinator - 2nd Shift Tue-Fri - Gainesville, fl
Permanent · Gainesville
NORDSTROM
Loss Prevention Security Ambassador Rim Rack
Permanent · San Antonio
NORDSTROM
Loss Prevention Agent Arborland Rack
Permanent · Ann Arbor
NORDSTROM INC
Loss Prevention Security Ambassador 2 - 2nd Shift Tue-Fri - Gainesville, fl
Permanent · Gainesville
Translated by
Isabelle Crossley
Published
Dec 14, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Paris City Hall declares Aubade’s XXL advert sexist

Translated by
Isabelle Crossley
Published
Dec 14, 2018

On Dec. 5, Aubade unveiled a giant poster on the front of the Galeries Lafayette Haussmann building. The outfit showed a close-up of figure-hugging and revealing underwear worn by a model.

Announcing the campaign on Twitter, the French lingerie brand wrote: “The Aubade woman knows how to get noticed." The advert did not sit well with Hélène Bidard, the deputy at Paris City Hall tasked with promoting gender equality.


"Do you speak Aubade ?" asked the lingerie brand on the front of Galeries Lafayette. - Aubade/Twitter


Bidard took to social media to denounce the campaign and questioned Galeries Lafayette Haussmann, upon whose building it was posted. She wrote: “Seriously Galeries Lafayette, in 2018 with the MeToo movement in full swing and only a few days before Christmas, did you really have nothing better to show than a faceless woman’s buttocks? I request the immediate withdrawal of this sexist campaign!” Bidard’s reaction was echoed by numerous Twitter users as well as several media outlets.

However, no action was brought against the campaign because it was only temporary and ended as planned on Dec. 11. The Parisian department store’s façade has now replaced the Aubade advert with the face of Millie Bobby Brown posing in a Moncler advert.

Aubade, which celebrates its sixtieth birthday this year, is known for its suggestive advertising campaigns shot in black and white. Next summer Viktor & Rolf will release a capsule collection for the brand.
 

Copyright © 2021 FashionNetwork.com All rights reserved.