Partnership between Pronovias and Vera Wang results in first 60-piece collection
In April, Spain's Pronovias took a step forward in its global development and positioning strategy through the acquisition of the Vera Wang license. Now the partnership is taking physical form with the launch of the first 60-piece collection from the Vera Wang Bride line.
Available in Pronovias stores and selected boutiques around the world starting September, the collection offers designs in sizes EU 32-60 at prices ranging from $1,600 to $4,000, a far cry from the $12,000 price tag that dresses in Vera Wang's signature line can reach.
Flowing skirts, lace, beautifully detailed fabric, corsetry and micro-pleats are just some of the trends that dominate the collection, which includes a wide range of silhouettes, from columns to floaty A-line dresses and mermaid gowns.
As pointed out by the company in a release, the line's offering combines artisanal finishes and premium fabrics with sustainable options made using environmentally friendly fabrics and details. The collection is rounded out with accessories including sashes, tiaras, floral decorations and feathered headdresses, which, in the words of the brand, "add a touch of fun and fantasy."
"Vera Wang is freedom, experimentation, innovation and ingenuity, and all of this is reflected in both the details and the construction. This collaboration with Pronovias Group has allowed me to go beyond the limits of my creativity and develop a global brand with affordable prices that are accessible for all brides," explained the American designer.
"We worked very hard with Vera Wang and her team in order to produce a collection that reflects the iconic and exclusive hallmark of her designs. This represents another step forward in the brand's consolidation," added Pronovias CEO Amandine Ohayon.
The launch is part of the 10-year licensing agreement between the BC Partners-owned bridal group and Vera Wang. Through the partnership, the Spanish company is hoping to gain ground in markets such as the U.S. and China, which are key to the global bridal fashion sector. As for the Vera Wang brand, it will be able to expand its audience and reach thanks to Pronovias' global distribution network.
The release comes just weeks after the launch of the first collection from Carlo Pignatelli for Pronovias, with which the Barcelona-based company entered the men's weddingwear market. The partnership with Vera Wang is the latest link-up with a U.S. brand for the group, which has previously signed off on collaborations with Marchesa and Zac Posen. The former was announced in March, while the latter wrapped up in September 2020.
Pronovias has been owned by BC Partners since 2017 and operates the Pronovias, St Patrick, White One, Nicole, Vera Wang Bride and Lady Bird brands. The company is present in 105 countries through more than 4,000 points of sale and 44 boutiques located in major capital cities around the world.
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