Pat McGrath launches 'unlimited' make-up collection

Beauty guru Pat McGrath has revealed plans to extend the offerings of her Pat McGrath Labs brand to include an 'unlimited' cosmetics line.

The brand, which has achieved cult status in the beauty industry for its limited-edition products, is set to launch a permanent collection in September. The series will feature 40 shades of lipstick, 11 shades of lip liner, five shades of eyeliner, an eyeshadow palette in three colorways and a mascara.

The products will be released gradually as part of a two-part launch on Patmcgrath.com on September 16 and September 28, before hitting the shelves at select Sephora stores and the Sephora website on October 6. Fans can shop the collection even earlier, by subscribing to an email alert for a pre-sale.

McGrath, a creative force who has forged a reputation as one of the most in-demand editorial and catwalk make-up artists in the industry, first began designing her own cosmetics via her Pat McGrath Labs concept back in 2015.

Her debut launch, 'Gold 001 pigment', consisted of a multidimensional pigment that, when combined with the accompanying Mehron Mixing Liquid, became an electrifying cosmetic paint suitable for eyes, lips or skin. She has since released several limited edition highlighter, eye makeup and lip kits -- all of which have sold out fast.