×
39 578
Fashion Jobs
ATHLETA
General Manager (New Store) - Waverly Walk
Permanent · Charlotte
ATHLETA
General Manager - Walnut Street
Permanent · Philadelphia
SHISEIDO
Senior Analyst, Finance
Permanent · New York
CENTRIC BRANDS
District Manager - Orange County, California
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - Indianapolis, in
Permanent · Indianapolis
ESTÉE LAUDER
Retail Beauty Sales Manager Estee Lauder And Clinique - Fort Wayne, in
Permanent · Indianapolis
ESTÉE LAUDER COMPANIES
Manager, Indirect Procurement - HR Services
Permanent · New York
ESTÉE LAUDER COMPANIES
Corporate Account Executive
Permanent · Miami
JO MALONE LONDON
Retail Fragrance Sales Manager - jo Malone London - (The Grove) - Los Angeles, ca
Permanent · Los Angeles
CLINIQUE
Retail Beauty Sales Manager - Clinique - Birmingham, al
Permanent · Birmingham
LA MER
Retail Beauty Sales Manager - la Mer - (Polaris) - Columbus, oh
Permanent · Columbus
GAP
Senior Manager, CRM
Permanent · New York
GAP
Marketing Manager, Promotions - Gap Factory Online
Permanent · San Francisco
GAP
General Manager - Livingston
Permanent · Livingston
SAKS FIFTH AVENUE
Divisional Vice President, Omni Inventory & Shortage Control
Permanent · New York
HUDSONS BAY
Gift Registry Consultant
Permanent · Edmonton
SAKS FIFTH AVENUE
Cosmetic Business Manager - Armani
Permanent · Toronto
NEW BALANCE
Entertainment Marketing Manager
Permanent · Boston
NEW BALANCE
Vice President Global Lifestyle
Permanent · Boston
DVF STUDIO, LLC
Production Manager
Permanent · New York
MACY'S
Macy’s Green Acres Mall, Valley Stream, ny: Sales Supervisor
Permanent · Valley Stream
MACY'S
Marketing Manager - Wedding Registry
Permanent · New York

Pat McGrath Labs takes over Selfridges for UK and Europe debut

Published
today Apr 12, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Selfridges has unveiled the much anticipated debut of Pat McGrath Labs in the UK with the launch of the cult line at the high-end department store also marking the brand’s debut in Europe.


Pat McGrath Labs has taken over Selfridges' Corner Shop



The launch comes with a store windows and Corner Shop takeover plus product exclusives and limited editions from the brand itself and other labels, with McGrath also being the store’s “first ever special guest editor." 

The Corner Shop, the Oxford Street flagship’s creative retail space, has been transformed into The Mothership for the exclusive three-month takeover as part of the store’s new multi-platform A Technicolour Odyssey campaign. 

The launch is showcasing designer collaborations and collections made specifically for A Technicolour Odyssey in McGrath’s favourite colour, gold. And the number of exclusives and limited editions is large with more than 75 products created to celebrate the event.

The Mothership (a reference to McGrath’s nickname ‘Mother’) “takes its inspiration from the energy, excitement and creativity of the ‘Backstage’ experience – Pat McGrath’s international fashion week milieu for over 25 years,” the retailer said.

The collections are presented across three gold ‘bars', with one dedicated entirely to the brand’s famous Lip product. And the Mothership also has eight seats for Europe’s first ever Pat McGrath Labs Beauty Services offer. There’s a nail station and four flexible work stations for hair and make-up. 

The location is framed by high level scaffolding in gold, digital screens and chandeliers. Products are presented in “an old style automat and a custom-made, gold-lined Louis Vuitton trunk. A giant golden sculpture of Pat McGrath’s signature lips is The Mothership’s centrepiece.”


The Pat McGrath Labs link is being featured heavily in the Selfridges windows



The exclusive products range from the affordable to the very aspirational and include a number of one-offs across fashion, accessories, lifestyle, food and art, all in gold with the brand’s distinctive trio of hallmark-style icons incorporated.

At the affordable end of the scale there are Ice London Pat McGrath Labs notebooks at £10, or Farhi chocolates starting from £8.99. A Comme des Garçons 20-piece gold archive re-editions collection ranging in price from £80 to £245 would just about suit some budgets. But less accessible is a Chrome Hearts leather skirt at £23,280, a Judith Lieber Couture Lipstick Clutch Bag at £4,500, Manolo Blahnik gold brocade Lurum mules at £975 and a Stephen Jones headpiece at £3,000.

Copyright © 2019 FashionNetwork.com All rights reserved.