×
42 490
Fashion Jobs
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
ULTA BEAUTY
Retail Operations Manager-Parkside West Cobb
Permanent · Marietta
ULTA BEAUTY
Retail Sales Manager-The Promenade at Brentwood
Permanent · Brentwood
ULTA BEAUTY
Prestige Sales Manager-The Shops at Fox Valley
Permanent · McHenry
ULTA BEAUTY
Prestige Sales Manager-Park Lane
Permanent · Dallas
ULTA BEAUTY
Prestige Sales Manager-Johnstown Plaza
Permanent · Johnstown
ULTA BEAUTY
Prestige Sales Manager-Augusta Exchange
Permanent · Augusta
ULTA BEAUTY
Retail Operations Manager-Barracks Road Shopping Center
Permanent · Charlottesville
ULTA BEAUTY
Salon Manager-Tyler Gateway
Permanent · Riverside
ULTA BEAUTY
Retail Operations Manager-Riverchase Promenade
Permanent · Hoover
ULTA BEAUTY
Retail Sales Manager-Guilford Commons
Permanent · Guilford
ULTA BEAUTY
Retail Sales Manager-Magnolia Square
Permanent · San Ramon
ULTA BEAUTY
Retail Operations Manager-Pacheco Pass Center
Permanent · Gilroy
ULTA BEAUTY
Retail Operations Manager-Temecula
Permanent · Temecula

Patou’s rather rounded renaissance

Published
today Sep 26, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Patou made its return to the Paris season after a three-decade hiatus with a revival of relaxed ladylike style, ready-to-wear with a surprisingly couture touch.


Patou - Photo: FashionNetwork.com - Dominique Muret



Unveiled in its new headquarters on Île de la Cité, within sight of Notre Dame, in a presentation where creative director Guillaume Henry toured the space, talking editors through the collection.

“Patou for me is joyful, Parisian and easy to wear. I did not want a big theme, but a wardrobe for women I know and work with,” enthused Henry, who joined Patou after busy stints at Nina Ricci and Carven.  

What worked best were the denim jackets covered in silver metal patchwork icons of Patou’s past, like its perfume flacons, worn with cotton bubble skirts; or great globe-shaped lace frocks. Lots of elements finished with over-sized, decorative golden disc buttons.

It all did have quite a bourgeois tint; from the kissing pink pantsuits with crepe de chine blouse to the yacht club blazers with braid, yet it all came across as a clever take on French downtown elegance – and highly focused commercially.


Patou - Photo: FashionNetwork.com - Dominique Muret



Somewhat oddly, there were two collections on display – the fall pre-collection seen on four models as one entered, featuring flirty cotton frocks in a mustard-hued Etruscan warrior print; wide dark denim pants with mega roll-ups; and neat skirts whose hems sprouted feathers. Busy modern Parisian with a hint of couture shapes – all anchored with a great series of lace boxer boots, courtesy of a link-up with Le Coq Sportif.

“I asked myself, what are our sneakers? And the answer was, I wanted a glove for the foot,” chuckled Henry.

It’s been a very careful re-launch. Patou may be owned by LVMH, but it is run as start-up, albeit with a charming headquarters in a neo-Gothic building. Though with a mere 3,500 square-foot of space, for a staff of 30.


Patou - Photo: FashionNetwork.com - Dominique Muret



The first steps have been positive, with some 60 boutiques and department stores ordering Henry’s debut collection – due to hit shelves in November at Galeries Lafayette in Paris.

“Jean Patou dressed Suzanne Lenglen and Josephine Baker. He also dated Louise Brooks. So it’s about ease and couture, with a pell-mell of inspiration. I know the history of Jean Patou backwards. But I didn’t want to follow the archive but express the man, who was a lover of literature,” expounded Henry. 

Standing beside one t-shirt that read Serendipity, along with the meaning – '(n.) to find something good without looking for it' – part of a series of explanatory wordy tops that will roll out in drops.

Copyright © 2020 FashionNetwork.com All rights reserved.