Patriksson Communication takes control of Relative MO

By

Anaïs Lerévérend

Published
Sep 26, 2014

In taking a majority interest in Relative MO, Patriksson Communication aims to build a European center of communications agencies. The Scandinavian agency’s sister company, also known as RMO, has until now depended on the British company Saturday Group, which remains a minority shareholder.

Patricksson Communication, which has offices in Stockholm, Oslo and Copenhagen, intends to build a European network of agencies, working cooperatively with RMO’s Paris office, as well as reintroducing its London office in 2015. 

One result of the change: Relative MO, which has already been shortened to RMO, will as of this fall be known as “PRC", short for Patriksson Relative Communication. In 1999 Lena Patriksson Keller and Annika Kopp launched the agency Patriksson Communication on the Swedish fashion market.