Paul Smith says new tech boosts revenue and conversion

By

Nigel TAYLOR

Published
Apr 20, 2023

Paul Smith has refreshed its digital commerce experience, resulting in improving online conversions and boosting revenue, the UK luxury fashion house has said.

Since the eight-week upgrade, revenues from search have jumped 74%, e-commerce conversion rate is up 31%, and per session value has increased 26%, the improvements being linked to it partnering with tech expert Klevu and digital agency Limesharp.

“Integrating Klevu search, and category merchandising software from the product discovery platform has enabled Paul Smith to serve up more accurate results to shoppers faster than ever before, [while] Limesharp has rebuilt [our] e-commerce platform on a composable e-commerce architecture to suit the needs of the business”, the group said.

Hannah Bennett, Head of Digital at Paul Smith, added: “As a fashion brand with fantastic shops, each very unique and well designed, I was frustrated at our fixed/limited monolith front end – the website you visited didn’t represent our infamous Pink Wall shop in LA, or our flagship in Ginza or Paul’s local Albemarle in Mayfair. 

“I wanted the website to be a Digital Flagship that was fast, designed for us and our product and customers, so we could always be best in practice, not hindered by technology.”

Additionally, Klevu’s category merchandising solution has seen conversion rates increase by 34%, per session value boosted by 20% for men’s category pages and conversion rates up 49%, while per session value has increased 15% on women’s category pages.