Paula's Choice launches in Sephora Canada

By

Jennifer Braun

Published
Feb 21, 2023

Skincare brand Paula's Choice announced on Tuesday an expanded partnership with global beauty retailer Sephora, bringing its best-selling products to Sephora Canada.

As part of the partnership, six best-selling products will be available in 100 stores nationwide and online, starting March 1, while an exclusive digital-first app preview will launch February 28. 

In particular, the brand will welcome to Sephora Canada its global best-selling 2% BHA Liquid Exfoliant, the award-winning Clinical 1% Retinol Treatment and the C15 Super Booster. Other best-selling products coming to Canada include the Clinical Niacinamide 20% Treatment, and the C5 Super Boost Eye Cream. 

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"For 28 years, we have been empowering our customers with more than just proven products—we've given them the exact research and truth they need to take the best care of their skin. We have had a long-standing, deep connection with our Canadian community with a healthy DTC business in Canada," said Erika Kussmann, Paula's Choice CEO. 

"Sephora Canada is the perfect partner to help expand and solidify our brand presence in the market, following our incredible launch with Sephora US. Our Canadian customers have been asking to shop Paula's Choice in person for years and we are thrilled to bring that to life with a hyper-local connection and a truly unmatched omnichannel experience.”

Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun. Today, the brand is recognized for its products backed by cited scientific research, along with its commitment to consumer education. 

To date, Paula's Choice has built a successful online presence in Canada via its direct-to-consumer business. 

"Our customers have been asking for Paula's Choice in Canada for a long time," added Jane Nugent, SVP, merchandising, Sephora Canada. 

"The brand is a perfect addition to our leading line-up of skincare, with innovative and results driven formulas and, we've made it easier and more convenient than ever to shop Paula's Choice best-selling products either online or at any of our stores across the country."