83 023
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
KOHLS
Loss Prevention Associate
Permanent · FINDLAY
NAVY EXCHANGE
Vending Route Driver (Operations Worker) FT w/Benefits
Permanent · BREMERTON
NAVY EXCHANGE
Asset Protection/Safety Investigator (Detective) FT w/Benefits
Permanent · BREMERTON
URBN
Anthropologie Omni Service Specialist Part-Time
Permanent · NOVI
Published
Feb 28, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Payless opens first concept store in Florida

Published
Feb 28, 2021

Topeka, Kansas-based footwear chain Payless ShoeSource is set to open its first redesigned concept store in North America on Monday in Miami, Florida.

Payless opens first concept store in Florida. - Facebook: Payless


The 4,000-square-foot concept store will embrace technology in various ways with new high-tech touchpoints integrated throughout the in-store experience.  

The concept store will introduce Augmented Reality (AR) capabilities that will be available in both English and Spanish. A first-of-its-kind AR foot measurement chart and floor decal, comprising 16 individual 3D animated characters and 16 2D animal footprints, will equally be found in store along with a subsequent multiple-choice quiz and photo feature. 

Moreover, Payless will feature interactive touchscreen wall panels as well as sleek color palettes, modern neon lighting, and signage that will allow for a unique and personalized customer experience. 

Likewise, the exterior of the concept store will spotlight a new community mural, inspired by the diversity of Miami. It was designed by Amaranta Martinez, better known as Superama, who is a local, award-winning artist. 

"The traditional brick-and-mortar storefront isn't going anywhere, but recent times have demanded the need for a new 360-degree immersive retail experience," said Jared Margolis, CEO of Payless. 

"Our plan has always been to make a comeback for our U.S. consumers with brand new smart and strategic retail locations that are also in line with our omnichannel strategy. We have maintained a strong retail presence having 700 stores throughout Latin/Central America, Caribbean, Southeast Asia, Middle East and India, and now with the opening of our Miami store, we're excited to continue to embrace the diverse communities here within the States and provide the best in value and style to customers both in-store and online.”

Payless emerged from Chapter 11 bankruptcy for the second time in January 2020. It filed for bankruptcy in February 2019, which resulted in the closure of its last 2,500 North American stores. Prior to that, the company had filed for Chapter 11 in 2017, shuttering nearly 700 stores and cutting $435 million in debt. 

The Payless Miami location is expected to be the first of a series of retail openings in the North American market. The company said that it was “confidently moving forward” with plans to implement an omnichannel experience through its online and brick-and-mortar stores in the next three to five years.

Copyright © 2024 FashionNetwork.com All rights reserved.