Peach & Lily opens second brick-and-mortar store at Macy's Santa Anita

By

Obi Anyanwu

Published
Jun 27, 2016

Korean online beauty retailer Peach & Lily on Friday opened its second brick-and-mortar store at Macy’s. The new store is located inside Macy’s Santa Anita in Arcadia, California.

 
The 176-square-foot shop-in-shop carries a curated selection of Korean skincare brands exclusively selected by Peach & Lily founder Alicia Yoon. Every brand available in store, including new-to-market brands Kicho, Lagom and 24/7, is organized according to trends and spotlighted routine steps to ensure a unique, immersive shopping experience.
 
"We are so excited to be able to introduce Korean skincare to a much wider audience through our partnership with Macy's," said Alicia Yoon, founder of Peach & Lily. "Having a dedicated presence in a national department store allows us to further our mission of providing the best skincare advice and products to everyone."

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Peach & Lily is credited with introducing several Korean brands to the US. The online beauty retailer functions as a portal for Asian beauty by editing the large selection of beauty products available in Korea to only the best-in-breed skincare and color cosmetics.
 
Macy’s Flushing in Queens, New York houses the first Peach & Lily brick-and-mortar store, which opened last November.