Peach & Lily rolls out skincare line to Ulta locations nationwide

By

Robin Driver

Published
Apr 2, 2019

In response to high consumer demand, leading K-beauty retailer Peach & Lily has announced that it is expanding its partnership with Ulta, introducing its popular private-label skincare collection to almost all of the cosmetic chain’s stores across the US.

 
The ethical, toxin-free collection, which includes cleansers, masks, toners, hydrating gels and more, made its Ulta debut in 250 stores last year. Coming only six months after its initial launch at the beauty retailer, the line’s nationwide roll-out will see it hit the shelves of close to 1,174 stores spread across all 50 US states.

“We are thrilled to have launched Peach & Lily at Ulta Beauty as they are right on trend with clean, clinical, cruelty-free and innovative formulas," said Penny Coy, VP of merchandising for prestige skincare and fragrance at Ulta Beauty, in a release. "We've seen the brand really resonating with guests and because of this, decided to expand Peach & Lily's distribution from a select 250 doors to almost our full chain of Ulta Beauty stores within just six months.”

Founded as a K-beauty retail platform by Alicia Yoon in 2012, Peach & Lily first launched its own namesake skincare collection in 2018.
 
“Today's customers are not only looking for an Instagrammable 'experience,' but for skincare products that are safely formulated and deliver big results. I developed these products for the conscientious consumer," explained Yoon. "Through our partnership with Ulta, we can introduce our unique formulas to an even broader audience and make radiant, healthy skin more attainable for all."

The expansion of the retail partnership comes as K-beauty continues to be a dominant trend in US cosmetics, with the market having grown over 300% in the past two years, according to figures cited by Rakuten Intelligence. The same report showed that sales of the category in the US at the end of 2017 were dominated by Amazon and Sephora, which controled 54.13% and 40.62% market share, respectively. At the time, Ulta’s market share totaled 2.99%.

Since then, Sephora has doubled down on its commitment to the segment by launching its own K-beauty line, Kaja, in collaboration with San Francisco-based Memebox, consolidating its position at the forefront of the trend in the US. 
 
Nonetheless, with this latest expansion of its retail partnership with Peach & Lily, Ulta seems to be making a statement that, more than ever, it is set on getting its own piece of the action.
 
The Peach & Lily Collection is now available in Ulta Beauty stores nationwide, as well as on the retailer’s e-commerce website.