Peach & Lily to partner with Opening Ceremony for skincare pop-up
Digital K-beauty retailer Peach & Lily has partnered with Opening Ceremony for a pop-up inside Opening Ceremony's Soho store at 35 Howard Street, bringing popular Korean beauty products from the online world to brick-and-mortar.
The 'Peach x Ceremony' collaboration will run from April 11 through April 18, and offers 17 award-winning products from Peach & Lily's 2019 Best of Korean Beauty Awards.
Products include the Shangpree Marine Jewel Capsule, Mizon's Snail Repair Intensive Ampoule, Miwaji's Hyalu Serum Veil, Eco Your Skin's Bedside Mask, as well as several products from Peach & Lily's namesake skincare line, among others.
The Peach x Ceremony partnership is part of a continued effort to introduce Peach & Lily's skincare to a broader market, the K-beauty company said, at a time when consumer interest in beauty products with clean branding and affordable price points continues to grow.
"While online shopping has its merits, much about the beauty space is about the physical experience from a soothing moisturizer to a tingley toner," said Alicia Yoon, Peach & Lily's founder. "We want to bring that curated, fun, intimate experience through this collaboration to our customers."
The pop-up also marks the second collaboration between the beauty company and clothing retailer. Last September, the two brands hosted a demonstration of Peach & Lily's namesake skincare line to customers, and held a series of beauty master classes with Yoon.
Prior to Opening Ceremony, Peach & Lily announced the U.S expansion of Peach & Lily's skincare collection from 250 Ulta locations to all of the beauty retailer's stores nationwide.
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