Pentland Brands names Wright new director of creative

By

Nigel TAYLOR

Published
Aug 22, 2022

UK fashion/lifestyle group Pentland Brands is honing its creative/marketing focus, appointing Paisley Wright as its new director of creative. The owner of the Speedo, Berghaus, Ellesse, Endura, Canterbury and Mitre brands, wants to transform its Pentland Creative Agency (PCA) into a “digital-first in-house content agency”.

Wright, who joined the company this month, will lead “ambitious plans [to build] a world-class culture of creativity that values innovation, bold ideas and brilliant execution”.

Further, she will be tasked with “driving how the brands communicate and engage with their consumers, including embracing digital-first storytelling that can be used throughout the marketing funnel”.

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Wright built her career at the BBH London agency where she spent 17 years “creating outstanding work” for fashion brands such as Levi’s and Matalan, as well as brands such as Absolut and Costa Coffee. More recently, she was deputy managing director at the Portas creative agency.
 
Penny Herriman, chief marketing officer at Pentland Brands, said: “Paisley is passionate about product and brand storytelling and understands retail and how to elevate the omnichannel consumer experience. She’s a terrific addition to our leadership team and I’m confident that she’ll inspire and lead the creation of highly engaging work that gets our brands talked about for all the right reasons.”