Pepe Jeans to launch B2B platform

By

Hermes Manyes

Translated by
Barbara Santamaria

Published
Jan 17, 2017

Pepe Jeans Group has worked together with SAP Hybris Commerce to develop a B2B platform that aims to improve its relationship with wholesale partners and emphasize its digital-first strategy.

The new platform for Pepe Jeans and Hackett is due to launch in early 2017 and will be available in several languages and currencies.

Developed in partnership with SAP Hybris Commerce and Birchman Group, the website provides Pepe Jeans’ wholesale partners with new digital and multichannel capabilities.

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Among others, the B2B solution improves the product catalogue management system, the efficiency of the platform and solves communication needs, as well as giving users the ability to manage their orders directly at any given time.

The innovation also places a particular focus on ergonomic factors, performance and the user experience, which the company hopes will lead to better relationships with its wholesale partners, improved operations and the ability to react faster and more effectively to changes in the industry.