×
83 699
Fashion Jobs
TAPESTRY
Manager, Materials
Permanent · New York
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 20 Hours - Settlers Green Outlets - North Conway, nh
Permanent · Conway
ESTÉE LAUDER
Lead Security Engineer - Enterprise Cybersecurity And Risk
Permanent · New York
GAP INC
Senior Product Manager – Retail Labor Optimization
Permanent · San Francisco
GAP INC
Associate Production Manager- Licensing- Old Navy
Permanent · San Francisco
GAP INC
Senior Asset Protection Manager
Permanent · McLean
NEW BALANCE
sr. Manager, Value Chain Business Operations (Project Management)
Permanent · Lawrence
CENTRIC BRANDS
Account Manager - Amazon
Permanent · New York
CENTRIC BRANDS
Human Resources Business Partner (Hrbp)
Permanent · New York
ULTA BEAUTY, INC.
Regional lp Manager
Permanent · Los Angeles
BANANA REPUBLIC
Asset Protection Service Representative - Bay Ridge
Permanent · New York
BANANA REPUBLIC
General Manager - Burlingame
Permanent · Burlingame
GAP
Asset Protection Service Representative - Fulton Street Mall
Permanent · New York
GAP
Manager - Marketing Production
Permanent · New York
ADIDAS
Digital Production Project Manager
Permanent · Portland
ADIDAS
Project Manager Human Resources
Permanent · Portland
COTY
Junior Art Director, Digital
Permanent · New York
COTY
Assistant Marketing Manager, Global Marketing - Marc Jacobs
Permanent · New York
HOMEGOODS
Loss Prevention Detective
Permanent · Hillside
NIKE
North America Brand Creative, Consumer Direct, Art Director
Permanent · Beaverton
NIKE
Director - Business Architecture
Permanent · Beaverton
SALLY BEAUTY CORPORATE
District Manager - Cosmoprof
Permanent · Chicago
Published
Dec 1, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Perlie enters US, targets $25 million turnover in five years

Published
Dec 1, 2021

Men’s footwear brand Perlie is targeting the US with a launch in the market following its “successful” debut in Europe. It has launched in the country via its own US website, as well through selected retailers and other platforms. And it’s in talks to add more stockists, its founder told Fashionnetwork.com.


Perlie



The Dutch brand that makes “comfortable men's dress shoes for the sporty man” was previously available in the UK, France, Germany, the Netherlands and Italy but with the US launch, it’s “aiming for revenue of $25 million in five years”.

Building on the concept of “dress shoes and boots with the comfort of a sneaker”, the shoes feature a similar insole and midsole as a high-end sneaker with the same cushioning and a “unique extra soft and flexible leather lining”.

Founder Sep Breukers said the aim was to fill a gap in the market for truly comfortable dress shoes.

Breukers added that the US has “a very strong tradition with regards to innovative footwear brands. Most of these brands focus on a more flexible outsole and upper leather. While this of course has its benefits, we felt that there was much more to win. The feedback from our customers is very positive. We have CEOs that have literally told us that they threw away their $1,000 shoes, because our shoes are so much more comfortable. Really, that is what we are doing it for.”

He also admitted that the pandemic has put the smart footwear market “under a lot of pressure” but sees huge potential for the brand given that “one thing that Covid has taught us so far, is that we value comfort”.

Copyright © 2022 FashionNetwork.com All rights reserved.