×
83 723
Fashion Jobs
MACY'S
Asset Protection Detective, Barton Creek Square Mall - Full Time
Permanent · Austin
MACY'S
Asset Protection Security Guard, Kings Plaza - Full Time
Permanent · New York
MACY'S
Advisor Product Management - Monetization
Permanent · New York
MACY'S
Asset Protection Detective, Tyrone - Full Time
Permanent · St. Petersburg
MACY'S
Detective, Multi-Store Taskforce, Tacoma - Full Time
Permanent · Tacoma
MACY'S
Manager, Operations
Permanent · North Jackson
MACY'S
Asset Protection Detective, Northgate - Full Time
Permanent · San Rafael
NEIMAN MARCUS
Loss Prevention Market Manager - Northeast Region
Permanent · New York
NEIMAN MARCUS
Manager Retail Performance & Store Operations
Permanent · Houston
NEIMAN MARCUS
Loss Prevention Market Manager - Florida
Permanent · Bal Harbour
NEIMAN MARCUS
Loss Prevention Market Manager - Southern California
Permanent · Beverly Hills
NEIMAN MARCUS
CRM Data Analyst
Permanent · New York
NEIMAN MARCUS
Loss Prevention Investigator
Permanent · Irving
NEIMAN MARCUS
Vice President, CRM
Permanent · New York
NIKE
ta Project Manager, Global Operations And Logistics
Permanent · Memphis
NIKE
Territory Recruiting Manager (Northeast) - Open to Remote in: Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New Jersey, Delaware, Maryland, New York And Pennsylvania
Permanent · New York
ESTÉE LAUDER
Executive Director -Finance & Strategy, Lab Series
Permanent · New York
ESTÉE LAUDER
Macy's Account Coordinator - Estee Lauder - 40 Hours - Palm Beach-Broward, fl
Permanent · Palm Beach
ESTÉE LAUDER
HR Manager, Corporate Functions
Permanent · New York
ESTÉE LAUDER
Senior Financial Analyst, Finance North America, Bobbi Brown And Bumble & Bumble
Permanent · New York
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Fairfax
TJ MAXX
lp Detective - Duluth, ga
Permanent · Duluth
Published
Sep 3, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Personalisation is key for retail says Klarna/Visualsoft research

Published
Sep 3, 2021

Personalisation remains key in the battle to attract online customers, a new report confirms. According to research among 200 UK retailers, the ‘Get.Set.Grow’ report from Klarna and Visualsoft shows 90% of retailers have implemented some form of personalisation strategy.


Archivo


But the report also shows many businesses are lacking the technology “to make tracking customer preferences and behaviours a truly seamless and automated process”.

Out of those retailers who have implemented a personalisation strategy, 44% are already recommending products based on a customer profile, and 36% are personalising the product search functionality on their websites. 

“This is helping to enhance the experience, not just for mainstream consumers, but also more diverse customer groups with different needs and shopping behaviours”, the report noted.

Meanwhile, data-driven dynamic content is being used by 37% of retailers to actively target and influence browsers as they shop online.  

A key part of this is the use of AI (35%) to help identify preferences and trends, while marketing automation flows (31%) turn insight into effective communications and campaigns.

The report goes on to suggest that 34% of retailers are switching on to the fact that using tech to obtain a single view of the customer “is central to delivering personal experiences seamlessly across channels”.

David Duke, digital director at Visualsoft, said: “It’s clear that technology is critical to enable any of these personalised experiences, especially collecting the correct data on your customers and using it at the crucial moment of the shopper journey".

He added: “The key thing to remember about personalisation is to be as customer focused as possible. Retailers should strive to get more value out of their investment by ensuring customer-facing options are more closely aligned to audiences, their behaviours and needs”.

Copyright © 2021 FashionNetwork.com All rights reserved.