×
92 042
Fashion Jobs
NORDSTROM
Asset Protection - Security Ambassador - Willow Grove Park Rack
Permanent · Willow Grove
NORDSTROM
Asset Protection - Agent - Orem University Crossing Rack
Permanent · Orem
NORDSTROM
HR Business Partner, Supply Chain - Portland, or - Hybrid
Permanent · Portland
NORDSTROM
Asset Protection Agent - Victoria Ward Village Rack
Permanent · Honolulu
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Salisbury
GAP
Asset Protection Service Representative - Gloucester Premium
Permanent · Gloucester Township
GAP
Asset Protection Service Representative - Atlantic City Tanger
Permanent · Atlantic City
NIKE
Materials Costing Manager
Permanent · Beaverton
CONVERSE
Retail Operations Manager
Permanent · Boston
NIKE
Art Director
Permanent · Beaverton
NIKE
Digital Loss Prevention Data Analyst - North America Nike Direct Digital Commerce (Remote Option*)
Permanent · Beaverton
NIKE
Director, Technical Product Management – Tech Ops Resilience (Remote Option*)
Permanent · Beaverton
NIKE
Director, Technical Product Management – Enterprise Service Management HR Service Delivery
Permanent · Beaverton
NIKE
Content Manager
Permanent · Los Angeles
CONVERSE
Senior Financial Analyst, Global Business Planning
Permanent · Boston
NIKE
Tech Finance Analyst
Permanent · Beaverton
NIKE
Nike Security Manager – Foothill Ranch
Permanent · Lake Forest
NIKE
Nike Security Manager – Los Angeles
Permanent · Los Angeles
NIKE
Lead Technical Product Manager, Privacy (Remote Option*)
Permanent · Beaverton
NIKE
Finance Data Product Owner
Permanent · Beaverton
NIKE
Senior Technical Product Manager (Remote Option*)
Permanent · Beaverton
NIKE
Global Store Operations Manager
Permanent · Beaverton
Published
Sep 3, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Personalisation is key for retail says Klarna/Visualsoft research

Published
Sep 3, 2021

Personalisation remains key in the battle to attract online customers, a new report confirms. According to research among 200 UK retailers, the ‘Get.Set.Grow’ report from Klarna and Visualsoft shows 90% of retailers have implemented some form of personalisation strategy.


Archivo


But the report also shows many businesses are lacking the technology “to make tracking customer preferences and behaviours a truly seamless and automated process”.

Out of those retailers who have implemented a personalisation strategy, 44% are already recommending products based on a customer profile, and 36% are personalising the product search functionality on their websites. 

“This is helping to enhance the experience, not just for mainstream consumers, but also more diverse customer groups with different needs and shopping behaviours”, the report noted.

Meanwhile, data-driven dynamic content is being used by 37% of retailers to actively target and influence browsers as they shop online.  

A key part of this is the use of AI (35%) to help identify preferences and trends, while marketing automation flows (31%) turn insight into effective communications and campaigns.

The report goes on to suggest that 34% of retailers are switching on to the fact that using tech to obtain a single view of the customer “is central to delivering personal experiences seamlessly across channels”.

David Duke, digital director at Visualsoft, said: “It’s clear that technology is critical to enable any of these personalised experiences, especially collecting the correct data on your customers and using it at the crucial moment of the shopper journey".

He added: “The key thing to remember about personalisation is to be as customer focused as possible. Retailers should strive to get more value out of their investment by ensuring customer-facing options are more closely aligned to audiences, their behaviours and needs”.

Copyright © 2022 FashionNetwork.com All rights reserved.