Peter Dundas returns to NYC for holiday pop-up
today Nov 14, 2018
Dundas, Peter Dundas' eponymous womenswear brand, has opened a pop-up store in New York City's SoHo neighborhood. The pop-up will run through February 19.
Located at 57 Greene Street, the temporary boutique will offer the brand's D4 and D5 collections, including cashmere hooded capes, outerwear and eveningwear, as well as what the brand called "Dundas’ signature sexy mini dresses."
The new pop-up store marks Dundas' second temporary retail venture in New York City, following the brand's NYC Traveling Flagship set up in September during New York Fashion Week. The timing of this latest opening – stationed in the same spot as his first pop-up in the city – is meant to take advantage of a similar influx of foot traffic, motivated this time the holiday season.
Known for its non-seasonal structure and worn by celebrities like Beyoncé and Emily Ratajkowski, Dundas was founded in 2017, following the designer's previous work as creative director for Roberto Cavalli and artistic director for Emilio Pucci. Upon the brand's debut, Dundas designs launched exclusively on Moda Operandi, later gaining distribution through Farfetch, MatchesFashion and Net-a-Porter.
In addition to New York, Dundas has previously opened pop-up shops in Los Angeles, Dallas, Texas and Mykonos.
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