Philippe Brenninkmeijer steps down as CEO of C&A Europe
Philippe Brenninkmeijer has stepped down as CEO of the European arm of clothing retailer C&A to pursue a new opportunity at Cofra Holding, the founding family’s investment company.
At the time of writing, it remains unknown what position he will take up at Cofra. Interim C&A Europe CEO Edward Brenninkmeijer will be taking the reins of the company until a successor is appointed.
Philippe Brenninkmeijer was the head of the retail business since 2015. Under his leadership, C&A repositioned itself, improving profitability and brand appeal.
Among others, the business has taken steps to become an omnichannel retailer and aims to see its online sales treble in the next four years to ensure the future of the company. Founded in 1841 by brothers Clemens and August Brenninkmeijer, C&A is one of the largest clothing chains in the Netherlands and has more than 2,000 stores in 23 countries.
A restructuring process has led to employee layoffs to make the business more efficient and reduce costs, while investment in product development and marketing has resulted in higher quality collections and a new store concept. By the end of 2017, C&A expects to have a third of its shops refitted with the new concept, rising to 80% by 2021.
To ensure continuity, Edward Brenninkmeijer, CEO of C&A BMC (Brazil, Mexico and China) will take on the role of non-executive chairman of C&A Europe until a new CEO is found.
C&A operates approximately 1,500 stores in Europe with a total of 60,000 employees.
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