Pierre Mantoux collaborates with Carine Roitfeld on 90th anniversary collection
Historic hosiery brand Pierre Mantoux is teaming up with French fashion maven Carine Roitfeld on an exclusive capsule collection to celebrate the Italian brand’s 90th anniversary.
Launching this September, the collection includes seven styles that speak to the power and strength of femininity. The campaign theme is exemplified in teaser images that showcase a series of six self-portraits lensed by Rory Van Millingen. Likewise, even the packaging has been designed to celebrate the 90th anniversary and the collaboration’s visual identity.
"By linking the notions of power and strength to femininity, the images show a woman who takes full control of her narrative," said Roitfeld. "My greatest desire with this collection is that the women wearing these tights can feel both sexy and powerful simultaneously. Because you must first seduce yourself.”
Roitfeld climbed up the heights of the fashion system during her time as editor-in-chief of Vogue Paris for ten years until she decided to branch out on her own in 2011. Next, she launched CR Fashion Book in 2012 and later, in 2019 she launched her eponymous lifestyle brand and its debut '7 Lovers' perfume collection.
The Carine Roitfeld for Pierre Mantoux collection marks the first collaboration for the Carine Roitfeld brand and its expansion into the fashion market.
"I have always shared the meaning of true elegance with Carine. Now she has designed a collection that translates the safety a garment can convey when it leaves no room for imperfections, fits perfectly, and realizes the dream of wearing highly technological items,” said Patrizia Giangrossi.
“Carine has shown her desire to realize sexy, elegant, timeless female items, and I supported her, contributing with the most sophisticated dynamic yarns and their softly enveloping characteristics. We both believe that this collection will be much appreciated for its metropolitan push during the day and its soft fascination in the evening.”
The exclusive Carine Roitfeld for Pierre Mantoux capsule collection will be available at select retailers internationally this September 2022.
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