×
33 234
Fashion Jobs
HUDSONS BAY
Marketing Manager - Mayfair
Permanent · Victoria
SAKS FIFTH AVENUE
Store Merchandising Associate
Permanent · Greenwich
HUDSONS BAY COMPANY (HBC)
Senior Manager IT Procurement
Permanent · Toronto
SAKS FIFTH AVENUE
Sales Manager - Calgary
Permanent · Calgary
HUDSONS BAY COMPANY (HBC)
Senior Warehouse Supervisor
Permanent · Toronto
HUDSONS BAY
Asset Protection / Loss Prevention Investigator
Permanent · Calgary
HUDSONS BAY
Asset Protection / Loss Prevention Investigator
Permanent · Vancouver
SAKS FIFTH AVENUE
Analyst, Advertising Business Office
Permanent · New York
HUDSONS BAY COMPANY (HBC)
Coordinator, International Vendor Compliance
Permanent · Wilkes-Barre
SAKS FIFTH AVENUE
Assistant General Manager - Operations
Permanent · Greenwich
HUDSONS BAY
Director, Design
Permanent · Toronto
SAKS FIFTH AVENUE
Store Merchandising Associate
Permanent · Chicago
SAKS FIFTH AVENUE
Human Resources/Talent Acquisition Coordinator
Permanent · Boston
SAKS FIFTH AVENUE
Human Resources/Talent Acquisition Coordinator
Permanent · Boston
VF
Vans District Manager, Dallas
Permanent · Costa Mesa
VF
Manager, Sustainable Products Data
Permanent · Denver
MICHAEL KORS RETAIL INC
Sales Supervisor, Sawgrass
Permanent · Sunrise
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Mount Pleasant
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Savannah
DESIGNER BRANDS
Sales Supervisor Full-Time
Permanent · Ann Arbor
DESIGNER BRANDS
Inventory Control Accountant
Permanent · Columbus
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Eugene

Pinterest unveils new retail-friendly updates

Published
today Oct 1, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pinterest is further honing its potential as a shopping platform, with a slew of new updates. 


Pinterest


Introduced last week, the new features include a new ‘collections’ format of its mobile ‘Shop the Look’ ads, the expansion of catalogs and shopping ads to new countries and a refreshed version of its business profile.

The updated mobile Shop the Look ads will now allow retailers and advertisers to post items within a single ad in a ‘collections’ format, with the ability to tag up to 25 items. Users will see a preview of four items and have the option to click through multiple images within the ad to see more. Those who wish to purchase items in the ad will be able to access links to check out through the retailer’s e-commerce site. 

According to Pinterest, the Shop the Look ads are set to roll out in the U.S. over the coming months. Shop the Look ads are currently available as an organic shopping feature to select partners in international markets including the UK, Brazil, Germany, France and Japan. 

Elsewhere on the platform, Pinterest is expanding its shopping ads, as well as its catalogs feature, which allows businesses to upload their full catalog to Pinterest and automatically turn products into shoppable Product Pins, to new markets.

Both features will now be extended to select partners starting in France, Germany, Spain and Italy, the company said.  

Finally, a remade version of the Pinterest business profile will include features that allow brands to interact more easily with Pinterest users. Profiles will now allow brands to upload profile covers with customized videos and images, access an updated messaging feature and use a new dedicated Shop tab, which allows users to shop directly within a profile by directing them to the retailers' sites. 

The latest updates follow a separate update earlier this month. The update, which revamped Pinterest’s Lens tool, allows users to take photos or upload images from their camera rolls in order to search for specific products. After selecting an image, the tool now gives Pinners access to shoppable Product Pins, direct links to the seller’s e-commerce check out, and suggestions for similar items. 

Copyright © 2020 FashionNetwork.com All rights reserved.