×
43 217
Fashion Jobs
ROSS STORES
Area Loss Prevention Manager (Alpm)
Permanent · Seattle
ROSS STORES
Strategy Manager
Permanent · Dublin
FOSSIL
Manager/sr. Manager - IT Audit
Permanent · Katy
FOSSIL
Service Delivery Manager - Retail Systems
Permanent · Katy
ANN TAYLOR
Sales Manager
Permanent · Woodbridge Township
ULTA BEAUTY
Retail Sales Manager-Covington Crossing
Permanent · Covington
A & F
Senior Regional Buyer (Merchandiser) - Apac
Permanent · Union
A & F
Associate Digital Content Creator/Editor (a&f)
Permanent · Columbus
TJX COMPANIES INC.
Distribution Center Supervisor
Permanent · Pittston
TJX COMPANIES INC.
Area Operations Manager
Permanent · Lordstown
TAPESTRY
Manager, na Events
Permanent · New York
TAPESTRY
Analyst, CRM
Permanent · New York
TAPESTRY
Art Director Sale & Outlet
Permanent · New York
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Keystone
AEROPOSTALE
Nautica Visual Merchandising Manager
Permanent · New York
BLOOMINGDALE'S
Senior Group Sales Manager: Bloomingdale’s Chestnut Hill, Boston ma
Permanent · Chestnut Hill
BLOOMINGDALES.COM
Fine Jewelry Business Sales Manager: Bloomingdale’s Stanford, Palo Alto ca
Permanent · Palo Alto
BLOOMINGDALE'S
Visual Merchandise Manager: Bloomingdale’s King of Prussia, PA
Permanent · King of Prussia
BLOOMINGDALES.COM
Clarins Cosmetics Business Manager
Permanent · Skokie
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (The Forum) - Norcross, ga
Permanent · Atlanta
LE LABO
Account Executive, East Coast, le Labo Fragrances
Permanent · New York
LE LABO
Account Coordinator, East Coast, le Labo Fragrances
Permanent · New York

Pitti Uomo unveils 'film festival' theme for its 93rd edition

Published
today Nov 17, 2017
Reading time
access_time 3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

"We invite you to come to Pitti Uomo, as if it were a big film festival," said Agostino Poletto, managing director of Pitti Immagine, during a presentation on the next edition of the men's tradeshow. The event, dedicated to autumn/winter 2018 collections, looks to be an even more attractive program this season.

Piti Uomo 93 goes for cinema-inspired in January - Pitti Immagine


For the 93rd edition, which takes place in Florence from January 9 to 12, the organisers have chosen the cinema as leitmotif. Under the creative direction of Sergio Colantuoni, each of the 14 trade show sections will take the theme of a film genre, such as action or film noir.  Film will be the guiding theme of all Pitti Immagine events as well as for Pitti Uomo's promotional material and a short film by Senio Zapruder.

Teaser cards for the event from the past few weeks gave a sneak peak at what the trade show has in store: Brooks Brothers' 200th birthday show event; guests of honour Jun Takahashi from Undercover and Takahiro Miyashita from the label, Takahiromiyashita The Soloist; the Italian label Malibu 1992, which will rebrand as M1992 during Pitti Uomo; and the unveiling of men's and women's Woolmark prize winners. Finland has been announced as the guest nation of the 93rd edition. Show organisers also announced several other interesting initiatives, including a runway debut from Luca Magliano, design winner of the Who's On Next Uomo 2017 competition, with his brand Magliano.

The trade show has received close to 600 new participant requests this season and is increasing its exhibitor numbers. Pitti Uomo will have to create more show space, expecting 1,230 brands for the next edition, compared to 1220 for last winter. 541 exhibitors hail from overseas (44% of the total) while 227 will make their debut at Pitti Uomo. Making a return to the show is Corneliani, Paul & Shark, Fratelli Rossetti, and Pepe Jeans London, which will celebrate 45 years at the event.


Le prochain salon masculin annonce un festival d'initiatives - Pitti Immagine


"It is a very positive season with a strong international presence, and a lot of a research and new talent. Pitti has become big laboratory, where multiple collaborations are born," said the event manager, Raffaello Napoleone.

The new Athlovers project, which will be presented in the Polveriera pavilion, is one example of how the show aims to promote innovation.

"We've asked five leading brands to interpret the athleisure trend with a prestigious textile maker, namely Reda, a historic firm from Biella in the Piedmontese wool district," he added.

The five brands on board are: 42.54 (Belgium), Aeance (Germany), Dyne (U.S), Gr1ps (Italian) and Isaora (U.S).

There will be some big names too, most notably Karl Lagerfeld and Birkenstock with its itinerant Box/pop-up store. Show visitors can also expect all the buzz of store openings during the event with several launch parties in Florence. The Italian luxury brand Gucci will bow Gucci Garden, comprising a store and a restaurant, and Moncler and Ermanno Scervino will open locations as well.

This season, the focus will also be on Asia (in addition to the Japanese guests of honour), with a space  dedicated to the seven finalists of the Tokyo Fashion Award. The event will also feature another edition of its Concept Korea project that features Korean fashion. The show's estimated 36,000 visitors should expect to have quite a busy week.

Copyright © 2020 FashionNetwork.com All rights reserved.