×
69 582
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - ny 59th st
Permanent · NEW YORK
SACK OFF 5TH
Asset Protection Guard
Permanent · FARMINGTON HILLS
JCREW
Merchandise Planner
Permanent · New York
MACY'S
Asset Protection Detective, Pleasanton Stoneridge - Part Time
Permanent · Pleasanton
MACY'S
Asset Protection Officer, West Virginia - Full Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Investigator, West Virginia - Part Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Detective, Coronado Center - Part Time
Permanent · Albuquerque
MACY'S
Asset Protection Detective, Roosevelt - Part Time
Permanent · Philadelphia
MACY'S
Asset Protection Officer, West Virginia - Part Time (2840)
Permanent · Martinsburg
MACY'S
Manager, Merchandise Execution
Permanent · Aventura
MACY'S
Manager, Asset Protection
Permanent · Capitola
MACY'S
Manager, Merchandise Execution
Permanent · Boca Raton
UNDER ARMOUR
Stock Teammate, Part-Time 5am Shift, $15 Per Hour
Permanent · TANNERSVILLE
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODSTOCK
URBN
Assistant General Manager (m&v)
Permanent · GLEN MILLS
URBN
Free People Senior Merchandise Planner
Permanent · PHILADELPHIA
L'OREAL GROUP
Analyst - Supply Chain
Permanent · Streetsboro
L'OREAL GROUP
Payroll, Senior Business Analyst (IT Liaison) – l’Oreal Corporate Payroll
Permanent · St. Petersburg
L'OREAL GROUP
Senior Manager- Human Resources, Luxe Supply Chain
Permanent · South Brunswick Township
PRANA
Director, Strategic Accounts & Sales Business Development
Permanent · CARLSBAD
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Stanford
Permanent · PALO ALTO
ROSS
Store Protection Specialist
Permanent · Tampa
By
AFP
Translated by
Nicola Mira
Published
Mar 20, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Playboy magazine to disappear from newsagents

By
AFP
Translated by
Nicola Mira
Published
Mar 20, 2020

The spring issue of renowned men’s magazine Playboy will likely be the last print edition to be published, after the magazine has been appearing for 66 years at newsagents. The Playboy group announced the move after deciding to rely in the online edition only.


The first issue of Playboy - Archives AFP



Due to the disruption caused by the Covid-19 pandemic to the magazine’s production, “we were forced to accelerate a conversation we've been having internally,” said Ben Kohn, CEO of Playboy Enterprises, in a letter published on the group's website on Wednesday.

“We have decided that the spring 2020 issue, which will be released this week, will be the last of the year in the USA,” added Kohn. Terminating the magazine’s print edition, which went from bi-monthly to quarterly in 2019, had been frequently talked about in recent years.

The death of Playboy founder Hugh Hefner in September 2017 had further strengthened the hold that investment company Rizvi Traverse has on the magazine, after it helped Hefner regain control in 2011.

Led by Kohn, an associate of Rizvi Traverse, Playboy significantly boosted its online presence, a strategy which is already bearing fruit, according to Kohn.

In the letter, Kohn indicated that Playboy's on-demand streaming video subscriptions grew by 30% in 2019.

“The content we produce is consumed by millions of people on our websites, but in its printed version it only reaches a fraction of our fans,” said Kohn.

Playboy has not entirely given up on print, and already plans to publish a series of special issues and other printed products in 2021.

Playboy first appeared at newsagents in December 1953, and during its seven decades’ existence it has been regularly criticised for objectifying women. It was the first mass-circulation magazine to show naked breasts, at a time when the USA was still a puritanical society. It broke taboos from its first issue, which featured Marilyn Monroe on the cover.

Playboy, recognised for its voluptuous cover-girls and its black bunny logo, reached its peak circulation in 1972, selling seven million copies per issue.
 
In January 2016, another renowned erotic magazine, Penthouse, announced it was terminating its print editions to shift to online only.

Copyright © 2023 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.

Tags :
Media