Plume joins Nordstrom’s 2017 Natural Beauty Outpost

By

Jennifer Braun

Published
Jan 17, 2017

Canadian-based cosmetics company Plume Science has partnered with Nordstrom across North America to launch its 100 percent Natural Lash and Brow Enhancing Serum.
 
Plume is the latest eco-luxury brand to join Nordstrom’s 2017 Natural Beauty Outpost. The Outposts are being introduced at the luxury retail giant as natural beauty gains momentum with consumers, especially Millennials. Plume joins other eco-luxury brands such as Tata Harper and RMS Beauty at Nordstrom.

 
"Even though we have carried some natural beauty brands in the past in our stores, online and in the spas, we felt this was the best time to pull it all together in a more meaningful way and create a true destination," said Debbi Hartley-Triesch, Vice President and Divisional Merchandise Manager for Beauty at Nordstrom in an interview with WWD. "We wanted to give our customers more choices and a bigger assortment with a curated selection to make it easier for them to shop online and in store."
 
Plume is now available at 43 Nordstrom locations across the U.S and all 5 locations in Canada, as well as on Nordstrom.com.

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Plume was established in 2014 by Lauren Bilon. The Canadian brand plans to expand in the natural lash and brow market this year, to include 100 percent natural performance mascara and brow pomade products.