×
27 074
Fashion Jobs
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Washington
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Millbury
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Louisville
MARMAXX
2nd Shift - Loss Prevention Specialist
Permanent · Woburn
TJ MAXX
lp Detective
Permanent · Fort Myers
HOMEGOODS
70118-lp Detective
Permanent · East Hanover
TJ MAXX
lp Detective
Permanent · Jacksonville
BATH & BODY WORKS
District Manager - Bath & Body Works - Central Coast/la Valley
Permanent · Anaheim
PINK
Brand Operations Manager-Clackamas Town
Permanent · Happy Valley
BATH & BODY WORKS
District Manager - Bath & Body Works - Las Vegas, nv
Permanent · Las Vegas
L'OREAL GROUP
Regional Education Manager (Vichy, la Roche-Posay, Cerave)
Permanent · Deming
L'OREAL GROUP
Critical Market Manager (Vichy, la Roche-Posay, Cerave)
Permanent · New York
L'OREAL GROUP
Manager - Business Process Improvement Accounting
Permanent · St. Petersburg
LEVI'S
SEO Coordinator
Permanent · San Francisco
MAC
Director, Global Digital Creative Design
Permanent · New York
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Las Vegas
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Modesto
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Great Bend
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Yuma
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Champaign
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Memphis
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Bangor
Published
May 25, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Plus-size subscription service Dia & Co. launches two active lines

Published
May 25, 2018

Dia & Co. is offering two new active lines, a partnership with Day/Won by Candice Huffine and the exclusive plus-size debut of EleVen by Venus Williams, part of an initiative focused on inclusivity in the fitness space.


A look at a new plus size subscription box - Dia & Co.


Activewear pieces Dia & Co. is offering start at sizes 14 and up. Styles include compression sports bras and control top leggings.

Williams said in a statement, “I’m passionate about fitness, wellness and an active lifestyle, and I’m super focused on making fitness inclusive for all."

According to the brand, Williams' EleVen is about "the pursuit of your best self." This is the label's first foray into sizes 14 and up, exclusively with Dia & Co. Day/Won is the first retail brand collaboration for Dia & Co. in the active space. Huffine launched her active category last fall to offer all women options for workout clothes.

“For too long, fuller-figured women have been portrayed in the fitness world only as a ‘before’ photo—suggesting that there’s a size limit on being active,” Nadia Boujarwah, CEO and Co-Founder of Dia & Co said in a statement.

To accompany the new lines, Dia & Co.'s "Fit to Thrive" campaign launched with the support of plus-size blogger Cece Olisa and Team USA Athlete Shelbi Vaughan. Content will be generated by Big Girl Fat author Louise Green, and print ads will run in the LA, Houston, Atlanta and Miami markets, among others.

Customers can begin their plus-size active journey by taking an online quiz through Dia's site to personalize their fitness apparel choices. Activations across the US will take place this summer, beginning June 4th.

Copyright © 2021 FashionNetwork.com All rights reserved.