Podcast: Cécile Lochard of Guerlain discusses sustainability in luxury with Godfrey Deeny

By

Olivier Guyot

Translated by
Nicola Mira

Published
Jan 20, 2022

In this new, French-language LuxurynsightXFashionNetwork podcast, Cécile Lochard, head of sustainability at Guerlain, talks with Godfrey Deeny about the increased urgency of deploying sustainable development strategies in the beauty and luxury sectors. Lochard, formerly at the helm of animal rights group WWF, was previously involved in setting up a sustainable cashmere supply chain in the Altai region of Asia.


Luxurynsight X FashionNetwork · Episode 46: Cecile Lochard talks to Godfrey Deeny about “Sustainability in Luxury Beauty” FR

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Lochard discusses the preservation of bees, the symbol of Guerlain, and the most advanced sustainability innovations, describing the changes that consumer expectations about corporate transparency have wrought in the beauty industry.

She explains how a luxury label can transform its materials supply chain in order to guarantee and validate the sustainability of its products, irrespective of where its suppliers operate.

According to Lochard, the sustainability commitments of luxury groups are a question of “pragmatism” in the face of the current environmental and climate crisis.