Podcast: Delphine Vitry, Jean Revis of Parisian agency Mad on the changing expectations of international clients

By

Olivier Guyot

Translated by
Nicola Mira

Published
Jul 9, 2019

Jean Revis and Delphine Vitry first met at Celine, and in 2008 they founded Mad, a Paris-based consulting firm advising luxury brands on retail and international expansion strategy. In the latest LuxurynsightXFashionNetwork.com podcast, available in advance for Premium newsletter subscribers, they talk about their experiences and the new challenges facing the luxury industry.

Ads

Specifically, about customer experience, retail innovations, the integration of digital solutions, how the expectations of international clients are evolving, and the challenges brands face in addressing such a diverse environment. Revis also offers his insight on the Chinese market and on the different expectations of clients there, while Vitry addresses the transformations needed in the industry's organisational approach.

FashionNetwork.com’s daily newsletters help fashion, luxury and beauty industry professionals understand and analyse their constantly evolving markets. In partnership with luxury industry intelligence specialist Luxurynsight, FashionNetwork.com has now developed a series of podcasts designed to add enhanced industry insight using a different, innovative format.