Podcast: Frédérique Picard of Carel on relaunching a long-established footwear brand

By

Olivier Guyot

Translated by
Nicola Mira

Published
Apr 7, 2021

In 2010, Frédérique Picard acquired long-established French women’s footwear and leather goods brand Carel. Interviewed by Olivier Guyot for this LuxurynsightXFashionNework French-language podcast, Picard, formerly with the L’Oréal group and CEO of niche perfumery brand Annick Goutal, retraces the challenges and successes associated with her entrepreneurial challenge.


Luxurynsight X FashionNetwork · Episode 35: Frédérique Picard talks to Olivier Guyot about ‘Building Timeless Brands’ FR

Picard evaluates the attraction for a brand like Carel of being able to tap its expertise, history, extensive archives and rich family history, with the founders’ descendants still active in the company. She also gives her opinion on the current economic situation, and summarises Carel’s initiatives and projects, focusing on the Chinese market’s potential.

FashionNetwork.com’s daily newsletters help fashion, luxury and beauty industry professionals understand and analyse their constantly evolving markets. The second season of FashionNetwork.com’s podcasts, in partnership with Luxurynsight, provides further analysis on these themes.