×
39 891
Fashion Jobs
CENTRIC BRANDS
Sales Manager, Bcbg - Boca Raton, fl
Permanent · Boca Raton
CENTRIC BRANDS
Sales Manager, Bcbg - Lincoln rd, Miami Beach
Permanent · Miami Beach
CENTRIC BRANDS
General Manager, Retail - Bcbg - Lincoln Road, Miami Beach
Permanent · Miami Beach
CENTRIC BRANDS
Part-Time Sales Manager- Bcbg- King of Prussia, PA
Permanent · King of Prussia
CENTRIC BRANDS
Part-Time Sales Manager, Bcbg - Lincoln Road, Miami Beach
Permanent · Miami Beach
CENTRIC BRANDS
CRM Senior Director
Permanent · New York
CENTRIC BRANDS
Assistant Production Manager
Permanent · Los Angeles
CENTRIC BRANDS
Director, Accounting
Permanent · Greensboro
CENTRIC BRANDS
Sales Manager, Bcbg - Retail - Union Square, San Francisco
Permanent · San Francisco
AEROPOSTALE
General Manager - Aeropostale Citadel Outlets
Permanent · Commerce
THE REALREAL
Loss Prevention Investigator
Permanent · San Francisco
THE REALREAL
Product Manager
Permanent · San Francisco
THE REALREAL
Fine Jewelry & Watch Production Manager
Permanent · Brisbane
THE REALREAL
Account Luxury Manager
Permanent · Atlanta
THE REALREAL
Retail Marketing Manager
Permanent · San Francisco
THE REALREAL
Senior Product Manager, Consignor
Permanent · San Francisco
JANIE AND JACK
Senior Financial Analyst
Permanent · San Francisco
OLD NAVY
Regional Visual Manager - Lower Midwest Region
Permanent · St. Louis
OLD NAVY
Assistant General Manager, Merchandising - Outlets of Des Moines
Permanent · Altoona
OLD NAVY
Regional Visual Manager - Lower Midwest Region
Permanent · Nashville
OLD NAVY
Regional Visual Manager - Lower Midwest Region
Permanent · Kansas City
OLD NAVY
Assistant General Manager, Merchandising - Outlets of Des Moines
Permanent · Des Moines

Podcast: Violaine Gressier (Facebook France) on the growing power of luxury labels on social media

Translated by
Nicola Mira
Published
today Dec 5, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Violaine Gressier is a marketing specialist who formerly worked at Club Med and Europacorp, and is now in charge of the relationship with the luxury industry at Facebook France. She has a unique insight on the evolution in the behaviour of social media users, as well as on the leading luxury groups’ strategies and content development practices. In the latest LuxurynsightXFashionNetwork podcast, in French, Gressier discusses changes in the pace of social media diffusion, and the increasing importance of editorials and videos.

She also explains how social media consumption varies between different generations of users, and how the introduction of new formats and content types allows luxury labels to reach new potential customers. Finally, she talks about technologies like AI and augmented reality, which will enable social media platforms to introduce new services.

FashionNetwork.com’s daily newsletters help fashion, luxury and beauty industry professionals understand and analyse their constantly evolving markets. The second season of FashionNetwork.com’s podcasts in partnership with Luxurynsight, provides further analysis on these themes.

 

Copyright © 2020 FashionNetwork.com All rights reserved.