Podcast: Violaine Gressier (Facebook France) on the growing power of luxury labels on social media

By

Olivier Guyot

Translated by
Nicola Mira

Published
Dec 5, 2019

Violaine Gressier is a marketing specialist who formerly worked at Club Med and Europacorp, and is now in charge of the relationship with the luxury industry at Facebook France. She has a unique insight on the evolution in the behaviour of social media users, as well as on the leading luxury groups’ strategies and content development practices. In the latest LuxurynsightXFashionNetwork podcast, in French, Gressier discusses changes in the pace of social media diffusion, and the increasing importance of editorials and videos.

She also explains how social media consumption varies between different generations of users, and how the introduction of new formats and content types allows luxury labels to reach new potential customers. Finally, she talks about technologies like AI and augmented reality, which will enable social media platforms to introduce new services.

FashionNetwork.com’s daily newsletters help fashion, luxury and beauty industry professionals understand and analyse their constantly evolving markets. The second season of FashionNetwork.com’s podcasts in partnership with Luxurynsight, provides further analysis on these themes.