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Translated by
Robin Driver
Published
Dec 12, 2018
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Poiret is no longer under the creative direction of Yiqing Yin

Translated by
Robin Driver
Published
Dec 12, 2018

She made a strong impression with her first runway show for the revived Poiret brand in March 2018, but her tenure has been short-lived. French designer Yiqing Yin has stepped down as artistic director of the historic womenswear label, which was founded by Paul Poiret in 1903 and had been somewhat dormant before it was acquired and relaunched by Korean company Shinsegae in 2015. 


Yiqing Yin at Poiret's Spring/Summer runway - Pixelformula


The Korean luxury distributor confided Yiqing Yin with the task of reviving the fashion house for the Autumn/Winter 2018-19 season. Since then she has headed up two runway shows in Paris, the first of which was commended for having resurrected the label's codes, notably its oriental motifs, with great delicacy. 

Poiret has not provided any details concerning the reason for the designer's surprise departure after only two runways, nor is there any news on whether or not the brand will be hosting a runway show next March. 

While Yiqing Yin was chosen to define the brand's creative direction at the time of its relaunch, Belgian businesswoman Anne Chapelle took over as CEO, having previously led brands including Ann Demeulemeester and Haider Ackermann.

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