Poketo to launch wearables with MisFit

By

Kate Dingwall

Published
Mar 16, 2017

Lifestyle brand Poketo has announced the release an activity tracker in collaboration with Misfit. The lifestyle brand's first foray into the wearables sector will be a limited-edition version of Misfit’s Shine 2 activity tracker.

Poketo is an LA-based lifestyle brand specializing in eye-catching home goods and stationery, with a penchant for limited-edition product collaborations with local and international artists. The retailer operates via an e-commerce site and three Los Angeles retail locations. 

Poketo’s founders Ted Vadakan and Angie Myung commented in a statement: "Because your commitment to art and design shouldn't stop when you go to the gym. We look forward to this collaboration that gives fitness enthusiasts the ability to instill art into their everyday [lives]."

The Shine 2 fitness tracker tracks both sleep and activity using a 3-axis accelerometer and magnetometer. Users can also receive call and text notifications via vibrations. The fitness tracker is also water resistant to up to 50 meters.

The tracker will be available in a patterned black, blue, and blush band with a rose gold band. It is now available via Misfit’s e-commerce platform and retails for $99.

Brand Sense Partners, who acts as the licensing agency for Poketo, set up the collaboration.