×
64 008
Fashion Jobs
TJ MAXX
70118-lp Detective
Permanent · Philadelphia
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · League City
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Leominster
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Dartmouth
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Miramar
OLD NAVY
Loss Prevention Agent - Westroads
Permanent · Omaha
NIKE
Athlete Services Operations Manager, Footwear
Permanent · Beaverton
JORDAN
Marketplace Business Operations & Strategic Planning Director, Global Jordan
Permanent · Beaverton
NIKE
Global App & Membership Planning Operations Manager- Nike Direct Digital Commerce
Permanent · Beaverton
NIKE
Finance Manager, Consumer Marketplace (Multiple Openings)
Permanent · Portland
NIKE
Finance Manager- Got And Icc (Multiple Opportunities Available)
Permanent · Portland
CONVERSE
Distribution Center Area Manager-Ontario
Permanent · Ontario
ULTA BEAUTY, INC.
General Manager
Permanent · San Antonio
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Austin
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Boca Raton
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · San Antonio
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Lincoln
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Durham
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Denton
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Charleston
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Blue Ash
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Laurel
Published
Jun 11, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Poll shows huge opportunity for outdoor clothing and footwear suppliers

Published
Jun 11, 2018

It looks like there are major opportunities for companies making footwear that can stand up to any conditions, and other outdoor gear, as long as it’s on-trend, if the results of a new poll are to be believed.


Joules



The survey of 2,000 consumers, by Leaf (which stands for Linking Environment and Farming) was commissioned to support its Open Farm Sunday event that encourages people into the countryside. It found that what’s stopping many consumers spending more time outdoors is that they don’t have to right shoes or clothing.

Some 23% are put off by the effects muddy conditions would have on their shoes/boots and 20% are worried that they don’t have the right shoes or clothing to cope with the conditions outdoors. 

Cold and wet conditions are major turn-offs overall with 51% of respondents disliking the cold and 45% not wanting to venture out in the rain.

But the survey also showed people are motivated by how Instagrammable a location might be and will take its visual appeal into account when deciding whether to visit. And that means they’re also going to be looking for the right clothes and accessories that fit into the Insta-perfect location.

The survey showed that the young are most likely to miss out on the virtues of the countryside with the 18-24 age group spending more time watching TV/movies, eating junk food or visiting social media sites.

In many ways the poll underlines just why brands such as Barbour, Joules, Seasalt and Boden, plus a raft of US and European outdoor brands, are so successful. They’ve all found different ways of conveying the appeal of an outdoor/countryside lifestyle while also creating product that’s robust enough to deal with its conditions but that can also be integrated into an urban lifestyle.

Copyright © 2021 FashionNetwork.com All rights reserved.