×
79 858
Fashion Jobs
MACY'S
Asset Protection Supervisor, Bailey Road - Full Time (3840)
Permanent · North Jackson
MACY'S
Asset Protection Security Guard, Presidential Markets - Full Time
Permanent · Snellville
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Alexandria
TJ MAXX
Tjx 3pl Loss Prevention Manager - South Brunswick, nj
Permanent · North Bergen
HOMEGOODS
Loss Prevention Detective
Permanent · Alexandria
HOMEGOODS
Full Time Retail Loss Prevention Detective
Permanent · Cincinnati
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Farmington Hills
MARSHALLS
lp Detective
Permanent · Portland
SIERRA
District Manager
Permanent · Fort Collins
TJ MAXX
Memphis - Production Planning Manager
Permanent · Memphis
HOMEGOODS
Loss Prevention Detective
Permanent · Kensington
TJ MAXX
Distribution Center Loss Prevention Supervisor -New Bergen, nj
Permanent · North Bergen
TJ MAXX
Retail Loss Prevention Detective
Permanent · Roseville
HOMESENSE
Loss Prevention Detective
Permanent · Woburn
TJ MAXX
Retail Loss Prevention Detective
Permanent · Bloomfield Hills
MARSHALLS
70118-lp Detective
Permanent · Stamford
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Reading
CONVERSE
North America Planning Manager, Wholesale
Permanent · Boston
NIKE
Talent Acquisition Operations Manager – HR Transformation & Global Portfolio Management
Permanent · Beaverton
NIKE
Finance Manager, Global Technology
Permanent · Beaverton
NIKE
Talent Acquisition Operations Process Manager
Permanent · Beaverton
JOCKEY
Associate Manager at Jockey -Full Time $17/HR
Permanent · Edinburgh
Published
Jun 11, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Poll shows huge opportunity for outdoor clothing and footwear suppliers

Published
Jun 11, 2018

It looks like there are major opportunities for companies making footwear that can stand up to any conditions, and other outdoor gear, as long as it’s on-trend, if the results of a new poll are to be believed.


Joules



The survey of 2,000 consumers, by Leaf (which stands for Linking Environment and Farming) was commissioned to support its Open Farm Sunday event that encourages people into the countryside. It found that what’s stopping many consumers spending more time outdoors is that they don’t have to right shoes or clothing.

Some 23% are put off by the effects muddy conditions would have on their shoes/boots and 20% are worried that they don’t have the right shoes or clothing to cope with the conditions outdoors. 

Cold and wet conditions are major turn-offs overall with 51% of respondents disliking the cold and 45% not wanting to venture out in the rain.

But the survey also showed people are motivated by how Instagrammable a location might be and will take its visual appeal into account when deciding whether to visit. And that means they’re also going to be looking for the right clothes and accessories that fit into the Insta-perfect location.

The survey showed that the young are most likely to miss out on the virtues of the countryside with the 18-24 age group spending more time watching TV/movies, eating junk food or visiting social media sites.

In many ways the poll underlines just why brands such as Barbour, Joules, Seasalt and Boden, plus a raft of US and European outdoor brands, are so successful. They’ve all found different ways of conveying the appeal of an outdoor/countryside lifestyle while also creating product that’s robust enough to deal with its conditions but that can also be integrated into an urban lifestyle.

Copyright © 2022 FashionNetwork.com All rights reserved.