Pop star Rihanna to launch fashion label

By

Obi Anyanwu

Published
Jun 24, 2015

Bajan music sensation, Rihanna, is reportedly stepping away from entertaining in order to pursue a career in fashion design. The singer's company, Roraj Trade LLC., filed a trademark for the name, $CHOOL KILLS last month in New York.

 
The 27-year-old is working on a collection of accessories called $CHOOL Kills, a source told Grazia, and will expand the line to include clothing in the future. Rihanna’s company, Roraj Trade, LLC., registered and trademarked the name under the categories, ‘leather products' and 'clothing products' in New York on May 11th.
 
The entertainer’s plan to venture into fashion was revealed in 2013 when she sued Topshop for £3 million for using her image and likeness on one of their t-shirts. Rihanna’s Creative Director, Ciarra Pardo, claimed on the legal papers that the singer was "working hard to identify herself as a serious fashion designer."

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At the time of the lawsuit, Rihanna had already shown her collaboration collection with River Island at London Fashion Week. Since then, she was named the Creative Director of Puma and was honored with the Fashion Icon Award at the CFDA Fashion Awards.