Prada drops skiwear capsule collection with Aspenx
Prada is gearing up for winter sports. The Italian luxury label has dropped a unique skiwear collection created in collaboration with premium brand Aspenx, launched earlier this month by the Aspen Skiing Company, which owns several ski resorts in the state of Colorado, USA.
Inspired by the atmosphere of the renowned US ski resort of Aspen, the limited-edition collection features a selection of women’s and men’s ready-to-wear items, such as coats, jackets, and hoodies, at prices ranging from €1,800 to €4,500.
The collection was designed in close collaboration with Aspen’s skiing professionals and with artist Paula Crown, who devised the collection’s graphic motifs.
This unique collaboration combines Aspenx’s technical know-how with Prada’s luxury expertise, creating a range of performance skiwear that blends style and function, and provides thermal insulation and protection through its sustainable garment technology.
The collection adopts a number of exclusive, sustainable high-tech solutions, such as the use of recycled polyester fibres and of techno-piqué fabrics, alongside Extreme-Tex, an innovative waterproof material created by Prada.
The collection is available for sale on the Aspenx website and at the US brand’s new store, which opened on Aspen’s Gondola Plaza on December 20. It is an extension of Prada’s Linea Rossa performance sportswear line, marked by the label’s distinctive red stripe logo.
The Italian luxury label, whose group generated a revenue of €1.5 billion in H1 2021, is not alone in aiming for the skiwear segment this season. French sportswear brand Aigle and luxe label Louis Vuitton also launched their own skiwear lines, while a number of premium labels have dropped collaborations with skiing brands, notably Chloé with Fusalp and Balmain with Rossignol.
Chanel celebrated snowy chalets and mountain peaks in its advertising campaign for the Fall/Winter 2021-22 collection, and Giorgio Armani announced the opening of a series of winter pop-up stores at several iconic ski resorts.
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