Prada shows 2018 Resort collection over the rooftops of Milan
Prada is the latest luxury fashion brand to unveil its Resort 2018 collection following Chanel, Dior, Louis Vuitton and Gucci. For this occasion, Miuccia Prada invited the consumers and press representatives on 8 May to Osservatorio, the exhibition space located on the top floors of historic shopping mall Galleria Vittorio Emanuele II in Milan.
While other designer houses fly guests around the world to see their collections, Prada showed its Resort 2018 collection at its hometown of Milan, using Fondazione Prada’s new Osservatorio space for the first time for a catwalk show.
It may not have been Santa Monica, where Dior is set to preview its new collection on Thursday; or Kyoto, where Louis Vuitton will host a show on May 14, but Prada’s Osservatorio did not lack grandeur. Its view, which opens onto the nineteenth century shopping arcade’s glass dome, is quite spectacular – even outside the official show calendar.
The Fondazione Prada Osservatorio, an 800 sq mt exhibition gallery opened in October, is located directly above the Galleria, the building that connects the cathedral to the Scala. Here, on the sixth floor and above a Prada men’s boutique, pink light and herringbone-patterned parquet framed the brand’s latest inter-season show.
But enough of the space – what about the collection? Taking architectural cues from the location, the collection was sporty and very feminine. Dresses made of tulle with pleated skirts and many transparencies in rose and lilac tones, shirts and nylon tops with wide, almost off-the-shoulder necklines were combined with high socks and silver Velcro-strapped trainers, creating a modern silhouette.
The length of the dresses, and the patterns created by overlapping different textures evoked 1920s style and Art Deco, contrasting with other sportier styles.
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