×
67 642
Fashion Jobs
OLD NAVY
Assistant General Manager - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant Manager, Customer Operations - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant General Manager, Customer Operations - Christiana Towne Ctr
Permanent · Christiana
OLD NAVY
Assistant Manager, Customer Operations - Summit Woods Cross
Permanent · Lee's Summit
MACY'S
Manager, Omni Operations
Permanent · New York
ROSS STORES
Store Protection Specialist
Permanent · Tucson
ROSS STORES
Store Protection Specialist
Permanent · Houston
ROSS STORES
Store Protection Specialist
Permanent · Orlando
ROSS STORES
Store Protection Specialist
Permanent · The Woodlands
L BRANDS
Manager, Operations Planning
Permanent · Reynoldsburg
L BRANDS
Art Director - Digital
Permanent · Reynoldsburg
BLOOMINGDALE'S
Outlet Keyholder Selling, Full Time - Merrimack
Permanent · Merrimack
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Soho
Permanent · New York
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Chestnut Hill
Permanent · Newton
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time - Dolphin Mall
Permanent · Miami
OLD NAVY
Assistant Manager, Customer Operations - Butler Plaza West
Permanent · Gainesville
MACY'S
Asset Protection Detective, Southshore - Part Time
Permanent · Bay Shore
MACY'S
Asset Protection Detective, st Clair Square - Full Time
Permanent · Fairview Heights
MACY'S
Asset Protection Detective, Parkchester - Part Time
Permanent · Bronx
MACY'S
Asset Protection Detective, Parkchester - Full Time
Permanent · Bronx
MACY'S
Asset Protection Detective, Aventura - Full Time
Permanent · Aventura
MACY'S
Asset Protection Detective, Fairfield Solano - Part Time
Permanent · Fairfield
By
EFE
Translated by
Nicola Mira
Published
Feb 9, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Prada to outfit characters in Riders Republic videogame

By
EFE
Translated by
Nicola Mira
Published
Feb 9, 2022

Italian luxury label Prada has inked a deal with French video game developer Ubisoft to outfit the characters in the Riders Republic video game with the Linea Rossa collection. Riders Republic is a hugely popular multi-player extreme sports video game that was launched in October 2021 for PlayStation, Xbox and pc.


Riders Republic screenshot - Ubisoft


From February 8, Riders Republic gamers will find sections of the Riders Ridge meeting area decked out in the colours of Prada Linea Rossa - a collection that combines luxe fashion with a performance apparel line focused on winter sports - enjoying an immersive themed experience, as Ubisoft stated in a press release.

The collaboration will feature unique initiatives and activities, including the ‘Prada Beyond the Line’ event, a new, creative way to enjoy one of the most epic snow parks in Riders Republic. Players will also be able to use Faction x Prada Linea Rossa skis, as well as Riders Republic Jumbo bikes and the new Freestyle snowmobiles for free.

Players will be able to obtain new Prada-designed gaming outfits by competing in weekly challenges, as well as by completing contracts from the in-game Prada sponsor programme that features new equipment such as bikes, skis, snowboards and two additional exclusive outfits, available on February 16.

“We are excited to partner with such a creative company like Ubisoft to offer our own interpretation of the gaming world. Riders Republic is about outdoor sports and performance – the perfect match with the Linea Rossa collection and its DNA,” said Lorenzo Bertelli, the Prada Group’s marketing director & head of Corporate Social Responsibility.

“Technology and innovation have always been a natural part of Prada, so we will continue to explore new scenarios whenever interesting opportunities for the brand arise to build original and authentic experiences,” added Bertelli.

“We are thrilled to have been given the opportunity to work with Prada to design original sports outfits and gear under their Linea Rossa collection and bring them to Riders Republic,” said Arnaud Ragot, game director at Ubisoft Annecy. “We thrive by offering our players a rich and diversified experience in the game and look forward to hearing what they have to say about this exciting new content and original in-game collection,” added Ragot.

Riders Republic will also feature a Free Weekend initiative on PS5, PS4, Xbox Series X|S and Xbox One on February 10-14, when all players will have full access to the original game content.

© EFE 2022. Está expresamente prohibida la redistribución y la redifusión de todo o parte de los contenidos de los servicios de Efe, sin previo y expreso consentimiento de la Agencia EFE S.A.