86 632
Fashion Jobs
MACY'S
Retail Fulfillment Associate, University Park Mall - Part Time
Permanent · MISHAWAKA
MACY'S
Asset Protection Captain, Interstate - Full Time
Permanent · RAMSEY
MACY'S
Retail Fulfillment Associate, Ventura Pacific View - Part Time
Permanent · VENTURA
MACY'S
Asset Protection Detective, South Beach - Full Time
Permanent · MIAMI BEACH
MACY'S
Asset Protection Security Guard, Garden State Park - Full Time
Permanent · CHERRY HILL
MACY'S
Retail Fulfillment Associate, White Oaks - Part Time
Permanent · SPRINGFIELD
MACY'S
Retail Fulfillment Associate, Galleria at Pittsburgh Mills - Part Time
Permanent · TARENTUM
MACY'S
Asset Protection Captain, Orland Square - Full Time
Permanent · ORLAND PARK
MACY'S
Asset Protection Security Guard, Queens Center - Part Time
Permanent · NEW YORK
MACY'S
Retail Fulfillment Associate, Village at Fairview - Part Time
Permanent · FAIRVIEW
MACY'S
Asset Protection Detective, Marley Station - Part Time
Permanent · GLEN BURNIE
MACY'S
Asset Protection Security Guard, Broadcasting Square - Part Time
Permanent · WYOMISSING
MACY'S
Asset Protection Security Guard, Winter Garden Village - Part Time
Permanent · WINTER GARDEN
MACY'S
Manager, Asset Protection
Permanent · SPRINGFIELD
MACY'S
Asset Protection Security Guard, Centerton Square - Part Time
Permanent · MOUNT LAUREL TOWNSHIP
MACY'S
Retail Fulfillment Associate, Westland - Part Time
Permanent · HIALEAH
MACY'S
Asset Protection Security Guard, Bloomingdale Court - Part Time
Permanent · BLOOMINGDALE
MACY'S
Retail Fulfillment Associate, Cumberland Mall - Full Time
Permanent · ATLANTA
MACY'S
Asset Protection Security Guard, Broadcasting Square - Full Time
Permanent · WYOMISSING
MACY'S
Retail Fulfillment Associate, Riverpark - Part Time
Permanent · FRESNO
MACY'S
Retail Fulfillment Associate, Shoppes at Buckland Hills - Part Time
Permanent · MANCHESTER
MACY'S
Retail Fulfillment Associate, Empire - Part Time
Permanent · SIOUX FALLS
Published
May 31, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Primark exec says some of its customers will spend less as its prices rise

Published
May 31, 2022

Primark’s finance chief has said that some of the budget-focused chain’s customers will cut back on spending with the business due to it being forced to raise prices in the face of surging costs.


Reuters



John Bason said in a BBC interview that he regrets the company having to lift its prices and that it's still committed to “affordability for everyone”. 

He said that there are “some consumers who would normally be spending more and probably would come into Primark, and I think there would be those that have very, very constrained budgets and probably would shop less with us as a result of this”.

A number of fashion retail chains have openly said that they'll be raising prices (including Next and Superdry), but Primark has committed to maintaining price levels for its spring and summer offer. It will only start charging higher prices from the autumn season and these will be “selective".

And so far, — ahead of those price rises — it seems that Primark isn't seeing a “major impact” from the cost if living crisis.

In fact, he insisted that overall footfall and like-for-like sales in the UK at least have been "on a strongly improving trend this year" as the company continues to recover from the pandemic.

The business isn't quite back where it was pre-pandemic but he said it's seeing a "big pick-up in sales" relating to renewed activities such as travelling, the return to the office and socialising.

However, Bason said price rises are unavoidable. He explained that “Russia's invasion of Ukraine has really changed the economic environment and inflation in particular” but that the company will be maintaining its price gap compared to other retailers.

He also thinks that people predicting the demise of physical shopping are wide of the mark given the revival of in-person shopping since lockdowns ended.

Copyright © 2024 FashionNetwork.com All rights reserved.