Primark launches menopause intimates range
There can be very few areas in gender-specific fashion that remains uncatered for on a grander scale. But Primark has found one: apparel that specifically addresses menopause.
The fashion/lifestyle retail giant has launched its first collection of nightwear, underwear and base layers featuring the latest product innovations for the life stage as part of its Primark Cares label.
These include anti-flush technology, cooling yarn, odour control, and temperature control “designed to relieve symptoms such as hot flushes and sweating that are associated with menopause”.
Primark says the launch is the latest in a series of bespoke products specifically designed to support women at different times in their lives. And given the estimated 13 million women in the UK who are peri- menopausal or menopausal, the new range could be a popular one.
To regulate body temperature, the items feature a complex mix of yarns whre the fabric absorbs heat from the surface of the skin during hot flushes then releases warmth during the chill that follows.
Simultaneously, the innovative material wicks away excess moisture, controls odour and has an anti-bacterial coating, “leaving the wearer feeling fresh during the day or helping aid a more comfortable night’s sleep”.
Base layer pieces include shaping leggings and anti-high-waisted or mini briefs, as well as supportive non-wired V-neck designs. Nightwear options range from matching pyjama separates that can be worn together or alone, as well as slip-on nightdresses.
Overall, the 14-piece range offers affordable basics that can be layered into an existing wardrobe as the foundation of any outfit. In underwear, there’s a choice of bralettes, “with a flattering perfect for sporting under tops and dresses”.
The collection, which is made using recycled nylon and recycled polyester, will be available in 93 selected stores globally with prices ranging £7 to £12.
Ann-Marie Cregan, Trading Director at Primark, said: “We are aware of the many different challenges the menopause can present to women. As part of our overall ambition to support women through all of their life stages, and tackle everyday taboos, we recognised that specialist products weren’t accessible or affordable to everyone and we wanted to change this.
“This range has been two years in development and testing to ensure we created innovative and novel products designed specifically to relieve one of the most frequent symptoms associated with menopause, hot flushes. We’re very proud to offer customers a range that really works at prices that as many as possible can afford and we hope it will help women to look good and feel good everyday”.
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