×
51 776
Fashion Jobs
L'OREAL GROUP
Mgr/sr Manager-Demand Planner
Permanent · Newport Beach
L'OREAL GROUP
Kiehl's Since 1851 - Director of Ecommerce
Permanent · New York
L'OREAL GROUP
Salon Business Partner (Saloncentric) - Troy, mi
Permanent · Troy
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator
Permanent · Concord
OLD NAVY
Asset Protection Lead - Outlts @ Little Rock
Permanent · Little Rock
OLD NAVY
Assistant General Manager, Merchandising - Northcross
Permanent · Huntersville
OLD NAVY
External Asset Protection Lead - Franklin Park
Permanent · Toledo
OLD NAVY
General Manager - Four Flaggs
Permanent · Niles
OLD NAVY
Assistant General Manager, Merchandising - Crossings of Decatur
Permanent · Decatur
OLD NAVY
Assistant General Manager - Festival Mkt@Dogwood
Permanent · Flowood
OLD NAVY
General Manager - Barrow Crossing
Permanent · Bethlehem
OLD NAVY
Asset Protection Service Representative -Sports Arena Plaza
Permanent · San Diego
OLD NAVY
Buyer, Girl's, Outlet
Permanent · San Francisco
OLD NAVY
Asset Protection Agent - Fulton Street
Permanent · New York
OLD NAVY
General Manager - Franklin Park
Permanent · Spokane
OLD NAVY
Assistant General Manager, Merchandising - Brickyard Square (New Store)
Permanent · Epping
OLD NAVY
Assistant General Manager - Eagan Promenade
Permanent · Eagan
OLD NAVY
General Manager - Conyers Crossroads
Permanent · Conyers
OLD NAVY
Asset Protection Manager - Utah
Permanent · Salt Lake City
OLD NAVY
Assistant General Manager, Merchandising - Bradford Plaza
Permanent · Stillwater
OLD NAVY
General Manager - San Diego
Permanent · San Diego
OLD NAVY
Assistant General Manager, Merchandising - Midtown Village
Permanent · Tuscaloosa
Published
Jan 1, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Primark lost sales estimate increased as lockdowns continue

Published
Jan 1, 2021

Primark’s owner Associated British Foods ended 2020 on a low note “in the light of [the] announcements by the UK and Republic of Ireland governments regarding increased restrictions on the movement of people and trading activity to limit the spread of Covid-19”.


Empty Primark stores mean more lost sales - Photo: Sandra Halliday



What it means is that as of January 1, as many as 253 Primark stores were temporarily closed, representing 64% of its total retail selling space. 

The announced periods of closure vary by market, but adding them all up, its estimated loss of sales for the shuttered stores in the current lockdowns and in its current financial year is now around £650 million. That’s up from the £430 million it estimated as of December 4.

And it comes in addition to the hundreds of millions that the firm lost in the lockdowns in spring 2020.

The company will deliver a trading update on January 14, at which point most of its stores are still likely to be closed.

Primark is almost unique among big names in fashion retail in that it has no online operations to fall back on. And despite years of speculation, plus the issues it has faced in 2020, the retailer appears to be no more interested in launching a webstore than it ever was.

One bright spot for the chain is that when its stores reopened in late spring and early summer, it was one of the most popular destinations for shoppers. That said, its flagships in city centres suffered along with other retailers in those destinations as consumers shopped local and tourist flows plunged.

Copyright © 2021 FashionNetwork.com All rights reserved.