Primark teams up with 3INA on vegan makeup collection
today Jun 8, 2019
The Primark retailer has announced the launch of a new makeup line, via its PS beauty brand, in collaboration with the Spanish brand, 3INA. The products, which respect the environment and skin, are out now in Primark stores.
Primark's latest beauty collaboration is a 100% vegan makeup line with the 3INA brand. The collection features everything beauty fans could need to create daytime and evening looks with formulations that are made in Europe and sold in recyclable plastic packaging.
Color takes center stage in this new collection, which has been designed to suit all skin tones with its wide range of shades. Formulations with matte, silky and creamy finishes have been developed to bring vibrancy and intensity to everyone's beauty looks.
Collection highlights include the "Sculpting Face Palette" for contouring, blush and highlighter; the fast-drying "Cream Eyeshadow," bringing intense color to eyes; and the "3-in-1 Foundation," offering a multi-function shortcut (primer, concealer, foundation).
The 3INA x Primark collection also features a liquid lip color, a matte lipstick, a lip pencil, an eye pencil, an eyebrow pencil, an eyeshadow palette, a bronzing powder and a concealer. All of the products come with affordable price tags, such as £4.50/€5/$6 for the matte lipstick and £11.50/€13/$15 for the 3-in-1 foundation.
The full collection product range is out now in Primark stores.
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