Privé Porter opens first-ever store in Miami
The 1,250 square-foot location will carry Hermès bags—the company's specialty—ranging from $15,000 to $250,000, including bags in new 2020 color ways like Vert Criquet, Sellier Rainbow, and Bleu Brume.
"With the demise of traditional retail anchors, shopping centers are looking to new, innovative brands such as Privé Porter to further attract affluent customers, and we couldn't be more proud to bring our unique offering to the Miami community at Brickell City Centre joining all the top names in luxury," said Jeffrey Berk, managing director of Privé Porter.
"This pop-up is an audition to show that we bring the same Richard Mille-level customer whenever Privé Porter sets up shop. In a time when most retailers are shuttering stores and focusing on e-commerce, Privé Porter is seizing this opportunity to provide a first of its kind retail experience, shattering the 'glass ceiling' of secondhand luxury, legitimizing Privé Porter as a staple in the luxury community."
Berk told the Miami Herald that the opening of the company's first physical location comes after year-over-year revenue growth from $1.5 million per month in 2019 to $2.5 million per month from April through July 2020.
Berk founded Privé Porter in 2008, alongside his wife, Michelle. The company, which has sold Birkin bags for as much as $500,000, counts celebrities like Kris Jenner, Paris Hilton and Cardi B among its celebrity clients. Outside of its premiere physical location, Privé Porter offers virtual viewings and telephone orders.
Privé Porter plans to open additional physical locations in Beverly Hills, Manhattan and Dubai, Jeffery told the Herald.
The opening comes as the resale market continues to expand, with companies like The RealReal partnering with brands like Gucci, Burberry and Stella McCartney, and brands like Levi's and Tommy Hilfiger launching their own in-house resale initiatives.
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