82 950
Fashion Jobs
URBN
Anthropologie Omni Service Specialist Part-Time
Permanent · NOVI
BUCKLE BRANDS
Freight Coordinator
Permanent · MUNCIE
TAILORED SHARED SERVICES
Creative Project Manager
Permanent · DUBLIN
TAILORED SHARED SERVICES
sr Digital Category Manager
Permanent · DUBLIN
TAILORED SHARED SERVICES
Associate Digital Category Manager
Permanent · DUBLIN
SALLY BEAUTY CORPORATE
IT Senior Manager
Permanent · DENTON
HAND & STONE
Assistant Spa Manager - Apex
Permanent · APEX
HAND & STONE
Assistant Spa Manager - Voorhees
Permanent · VOORHEES TOWNSHIP
HAND & STONE
Assistant Spa Manager - Brentwood
Permanent · BRENTWOOD
HAND & STONE
Assistant Spa Manager - Princeton
Permanent · PRINCETON
HAND & STONE
Assistant Spa Manager - South Park
Permanent · CHARLOTTE
HAND & STONE
Assistant Spa Manager - Camp Hill
Permanent · CAMP HILL
HAND & STONE
Assistant Spa Manager - Chantilly
Permanent · FAIRFAX
HAND & STONE
Assistant Spa Manager - Gaithersburg
Permanent · GAITHERSBURG
HAND & STONE
Assistant Spa Manager - Medford
Permanent · MEDFORD
HAND & STONE
Sales Manager - Winston-Salem
Permanent · WINSTON-SALEM
HAND & STONE
Assistant Spa Manager - Severna Park
Permanent · SEVERNA PARK
HAND & STONE
Assistant Spa Manager - Langhorne
Permanent · LANGHORNE
HAND & STONE
Assistant Spa Manager - Timonium
Permanent · TIMONIUM
HAND & STONE
Assistant Spa Manager - Newtown Square
Permanent · EDGMONT
HAND & STONE
Assistant Spa Manager - Falls Church
Permanent · FALLS CHURCH
HAND & STONE
Assistant Spa Manager - Reston
Permanent · RESTON
Translated by
Nicola Mira
Published
Dec 8, 2021
Download
Download the article
Print
Text size

Procter & Gamble set to buy niche haircare brand Ouai

Translated by
Nicola Mira
Published
Dec 8, 2021

US personal care giant Procter & Gamble (P&G) is about to acquire Ouai, a haircare brand founded in 2016 by Jen Atkin, a hairdresser and the darling of many celebrities - the Hadid sisters and the Kardashians chief among them - with 4.2 million Instagram followers.


The scalp and body scrub by Ouai haircare sells at €41 - DR


The acquisition, whose value was not disclosed, enables P&G to establish a foothold in the highly dynamic prestige haircare segment, driven by brands like Olaplex.

Ouai was founded in California in 2015 and is owned by the Advent Capital investment fund. It sells patented haircare products specialised in hair repair, and was valued at $13.6 billion (€12.8 billion) when it was floated on Nasdaq in September.

Ouai is available notably at Ulta in the USA, and at Sephora and on the Galeries Lafayette e-shop in France. It has recently diversified its range by developing body care products and jewellery.

Once it will become part of the P&G stable, Ouai, whose 2021 sales are forecast to reach $51 million (€45.3 million), will be able to expand its product range and to accelerate the broadening of its geographical reach. Atkins is expected to retain the role of creative director, and Colin Walsh will remain as CEO.
 
Between July and September 2021, P&G, whose portfolio includes brands like Gillette, Oral-B and Pampers, reported a revenue rise of 5%, up to $20.3 billion (€18.3 billion).

Copyright © 2024 FashionNetwork.com All rights reserved.