82 522
Fashion Jobs
HENKEL
Material Handler
Permanent · BAY POINT
HENKEL
Director, Business Development
Permanent · ROCKY HILL
HENKEL
Quality Manager
Permanent · LAGRANGE
HENKEL
Market Segment Manager Defense & Space
Permanent · ROCKY HILL
HENKEL
Global Key Account Manager - Consumer Device Southern California
Permanent · IRVINE
SACK OFF 5TH
Asset Protection Uniform Guard
Permanent · PARAMUS
SACK OFF 5TH
Asset Protection Investigator
Permanent · SHREWSBURY
SACK OFF 5TH
Fulfillment Associate Part-Time
Permanent · LAWRENCEVILLE
NGG
Sales Supervisor
Permanent · NEW YORK
COTY
Assistant Marketing Manager, us Luxury - Burberry Makeup
Permanent · NEW YORK
NORTH CAROLINA STATE
Enterprise Research Administration Training Manager
Permanent · RALEIGH
NORTH CAROLINA STATE
Academic Coordinator
Permanent · RALEIGH
CENTRIC BRANDS
(Assistant) Manager, Logistics (Origin Carriers)
Permanent · NEW YORK
CENTRIC BRANDS
Keyholder, Robert Graham - Scottsdale
Permanent · SCOTTSDALE
CENTRIC BRANDS
Keyholder, Robert Graham - Las Vegas (Forum Shops)
Permanent · LAS VEGAS
MICHAEL KORS
PT Sales Supervisor, Walt Whitman Shops Huntington Station NY 11746
Permanent · HUNTINGTON
JCREW
Associate Manager
Permanent · CHARLOTTE
RAG & BONE
Account Executive
Permanent · NEW YORK
RAG & BONE
Senior Coordinator, Retail Marketing
Permanent · NEW YORK
MACY'S
Manager, Asset Protection
Permanent · FRIENDSWOOD
MACY'S
Asset Protection Detective, Southlake Mall - Part Time
Permanent · CLAYTON
MACY'S
Asset Protection Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
Translated by
Benjamin Fitzgerald
Published
Oct 27, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Proenza Schouler reveals more casual 'White Label' collection

Translated by
Benjamin Fitzgerald
Published
Oct 27, 2017

There's an important debut coming out of the New York fashion house Proenza Schouler. Neither a second brand, nor a new business, the new 'White Label' collection, set to be released on November 6, is a complimentary offering from the luxury design duo, made up of Jack McCollough and Lazaro Hernandez. It's a complementary offering that sees the pair furrow a foothold in the burgeoning casualwear sector.

Chloé Sevigny for PSWL - Proenza Schouler


The new line, conceived in-house by the American maison, integrates product categories including denim, t-shirts and sweatshirts, as well as casual outerwear items such as light jackets and parkas. Now fully developed and identifiable, the Proenza Schouler White Label (PSWL) collection riffs on deconstructed sportswear with updated nineties accents, and comes modelled by Chloé Sevigny for its spring release.

The campaign and impending line serves as a teaser taste for spring 2018, available in limited distribution, ahead of a much grander collection for autumn 2018. In addition to the brand's two New York boutiques and the Proenza Schouler online store, the new line for now will only be stocked across a dozen retailers globally.

This includes Nordstrom, The Webster, Isetan and Tsum, with Bon Marché acting as the exclusive stockist in France, in conjunction with online portal, 24 Sèvres. All stores will release the new collection over two stages; the first on November 6 and the second in January 2018.  

Chloé Sevigny for PSWL - Proenza Schouler


The White Label line represents a new entry point for Proenza Schouler, with t-shirts and sweatshirts starting from 210 euros, jeans from 285 euros, and parkas from 560 euros - the most expensive item on sale.

"We are happy to finally have a complete selection of simpler, casual products, now sitting alongside our more fashionable and elaborate pieces, which we have explored in the past, and will continue to develop. With PSWL, we believe that we can now address both ends of the spectrum in a way that is authentic to us and reflects how people dress today," said the two New York designers.

The brand, which has been helmed by Judd Crane since 2016, has made several strategic choices this year, such as moving its runway show location to Paris, as well as appointing Elizabeth Giardina (ex-Derek Lam) to vice president of design. 

Copyright © 2024 FashionNetwork.com All rights reserved.