Project New York brings Cool Hunting and WGSN programming to 2019 show

By

Gabriella Lacombe

Published
Jan 11, 2019

Menswear trade show Project is set to return to New York for the fall/winter 2019 season with the debut of a men's trend program produced by award-winning design, culture and technology publication Cool Hunting, as well as a line-up of men's fashion forums and trend presentations developed in partnership with trend forecasting company WGSN.

WGSN's programming will take place inside Project's N:OW neighborhood, which will also make its New York debut after a successful run in Las Vegas. The platform will present a series of daily panels exploring the current and future state of menswear, in addition to trends. Speakers will include Highsnobiety’s editor-in-chief, Jeff Carvalho, Rowing Blazers founder, Jack Carlson and Moose Knuckles’ creative director, Steff Hoff, among others.

Brands present at N:OW New York are set to include Strapped Los Angeles, Atomic Mission Gear, The People Vs., and éS footwear. 

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“The programming for the New York show has been influenced heavily by the east coast perspective developing a unique identity for each marketplace," said Brian Trunzo, WSGN's senior consultant and forecaster, in a press release. "Panels and forums will address the cultural creators of New York’s downtown scene, the great prep revival, and future of streetwear.”

N:OW will be located on the Project show floor alongside the trade show's designer platform, The Tents, and The Foundry, a section offering a curated selection of men’s apparel and home goods.

In partnership with Project, Cool Hunting will present a curated list of their favorite items featured at the trade show for attending retailers to discover. In addition, the publication will also host an on-site lounge offering an "interactive way for buyers to connect, make discoveries, collect prizes, and more."  

The trade show will take place during the NY Men’s January Marketplace, from January 20 through 22 at the Javits Center.