×
36 785
Fashion Jobs
OLD NAVY
General Manager - Pico Rivera
Permanent · Pico Rivera
OLD NAVY
Creative Director - Loyalty & CRM
Permanent · San Francisco
OLD NAVY
Assistant General Manager, Customer Operations - Easton Market
Permanent · Columbus
L’ORÉAL GROUP
Manager/sr Manager, Campus Recruiting
Permanent · New York
L’ORÉAL GROUP
Senior Manager / Manager of Brand Marketing
Permanent · Jersey City
KOHLS
Product Manager - Payment System
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Framingham
KOHLS
Full-Time Loss Prevention Officer
Permanent · Massapequa
L.L.BEAN INC.
rd Shift Bike Boat And Ski Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · King of Prussia
L.L.BEAN INC.
Hunting And Fishing Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · Hadley
L.L.BEAN INC.
Sales Representative
Permanent · Fayetteville
ALICE AND OLIVIA
Sales Supervisor - Austin
Permanent · Austin
ALICE AND OLIVIA
E-Commerce Customer Service Manager
Permanent · New York
JCPENNEY
Business Support Specialist - Communications
Permanent · Plano
JCPENNEY
Buyer - Home (Entertaining & Tabletop)
Permanent · Plano
JCPENNEY
Multi District Human Resources Business Partner
Permanent · Jefferson City
JCPENNEY
Product Manager - Customer Account & Loyalty
Permanent · Plano
TIFFANY & CO
Inventory Control Analyst
Permanent · Parsippany-Troy Hills
ULTA BEAUTY
Salon Manager-Hickory Point Mall
Permanent · Forsyth
ULTA BEAUTY
Salon Manager-White Marlin Mall
Permanent · Ocean City

Puig launches direct-to-consumer brand Queendom

Translated by
Barbara Santamaria
Published
today Jul 23, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Spanish fragrance retailer Puig has launched Queendom, a brand and direct-to-consumer platform that will sell fragrances and makeup to online consumers.


Photo: Queendom


Aimed at empowering women, Queendom is the first brand developed by Puig’s incubator Puig Futures, reported Spanish newspaper Expansión. Puig Futures was launched by the group about a year ago as a way to invest in beauty businesses and innovations.

"Queendom is a brand and a community that celebrate women which main goal is to promote gender equality," the brand wrote on its website. "Queendom is a hub for building, sharing and discussing."

Queendom has launched in the United States, United Kingdom and France with a range of travel cases and slogan t-shirts. But the fragrance group’s ultimate goal is to expand the product offering to include makeup and perfumes and launch into new territories, according to media reports.

The move sees Puig test the direct-to-consumer model, moving away from its traditional setup where products are sold via retail partners and third-party ecommerce platforms. 

Thomas James, general director of Jean Paul Gaultier and creative director of Puig brands Penhaligon’s and L’Artisan Parfumeur, will lead the launch of the new platform.

The launch of Queendom comes after Puig experienced a 6% increase in net profits in 2018, reaching 242 million euros. Sales for the period rose to 1.93 billion euros.

Copyright © 2019 FashionNetwork.com All rights reserved.